Bahlsen's Baileys Squares Strawberries & Cream Biscuits are Tasty
Michael Hemsworth — May 7, 2020 — Marketing
References: us.bahlsen & foodbev
The Bahlsen's Baileys Squares Strawberries & Cream biscuits have been unveiled by the Germany-based brand as a new indulgence that incorporates the namesake liqueur to help capture consumer attention. The product is formulated with British consumer demands in mind, which include an increased interest in indulgent biscuits as well as the traditional summertime flavor of berries and cream. The biscuits feature a smooth layer on the interior with Baileys Strawberries & Cream liqueur used to help enhance the flavor, and are sandwiched with a milk chocolate square on one side and a wafer biscuit on the other.
Trade Marketing Manager at Bahlsen Julien Lacrampe spoke on the new Bahlsen's Baileys Squares Strawberries & Cream biscuits saying, "Through the success of the Special Treats category we’ve witnessed the increasing consumer appetite for truly indulgent biscuits and we’re thrilled to be able to expand our offering to continue to meet this demand. Marrying together two much loved treats, that are Bahlsen biscuits and Baileys Strawberries & Cream, we’re confident that this new product launch will become a firm favorite amongst consumers.”
Trade Marketing Manager at Bahlsen Julien Lacrampe spoke on the new Bahlsen's Baileys Squares Strawberries & Cream biscuits saying, "Through the success of the Special Treats category we’ve witnessed the increasing consumer appetite for truly indulgent biscuits and we’re thrilled to be able to expand our offering to continue to meet this demand. Marrying together two much loved treats, that are Bahlsen biscuits and Baileys Strawberries & Cream, we’re confident that this new product launch will become a firm favorite amongst consumers.”
Trend Themes
1. Indulgent Biscuits - Opportunity to create innovative and indulgent biscuit flavors that cater to increased consumer demand for indulgence.
2. Liqueur-infused Food - Opportunity to create a range of food products infused with popular liqueur flavors to capture consumer attention.
3. Collaborative Products - Opportunity to collaborate with well-known brands to create unique and appealing food products that combine different elements.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new product development in the indulgent biscuit category, incorporating unique flavors and textures.
2. Confectionery - The confectionery industry can create innovative products by infusing popular liqueur flavors into their offerings, attracting consumers looking for unique taste experiences.
3. Partnerships and Collaborations - The partnership and collaboration industry can facilitate collaborations between well-known brands to create exciting and distinctive food products that appeal to a wide audience.
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