Triscuit's Wheatberry Clusters are Its First Non-Cracker Product
Laura McQuarrie — March 14, 2019 — Lifestyle
References: triscuit & businessinsider
Triscuit is introducing an all-new kind of cluster snack that boldly sets itself apart from the other cracker products it has shared throughout its 119-year history as a brand—the new Wheatberry Clusters are made with wheat berries in their unprocessed kernel form, along with nuts, seeds and dried fruit.
These new snacks are set to appeal to on-the-go, health-conscious consumers, particularly in the Millennial and Gen Z age groups. According to Sally Barton, Triscuit's senior brand manager, these new products for a new generation of snackers "Almost defies categories. It's not chips, it's not trail mix, it's not a cracker. It is something else entirely."
Triscuit's nutty Wheatberry Clusters, made with real ingredients, are available in unique varieties like Cherries & Almonds, Cranberries & Cashews and Pumpkin Seeds and Sweet Corn.
These new snacks are set to appeal to on-the-go, health-conscious consumers, particularly in the Millennial and Gen Z age groups. According to Sally Barton, Triscuit's senior brand manager, these new products for a new generation of snackers "Almost defies categories. It's not chips, it's not trail mix, it's not a cracker. It is something else entirely."
Triscuit's nutty Wheatberry Clusters, made with real ingredients, are available in unique varieties like Cherries & Almonds, Cranberries & Cashews and Pumpkin Seeds and Sweet Corn.
Trend Themes
1. Unprocessed Kernel Snacks - Triscuit's Wheatberry Clusters set a new trend for snacks made with unprocessed wheat kernels and real ingredients, targeting health-conscious consumers.
2. Category-defying Snacks - Triscuit's Wheatberry Clusters defies traditional snack categories and creates new opportunities for innovative snacking experiences.
3. Millennial and Gen Z Snacks - Triscuit's Wheatberry Clusters target the health-conscious Millennial and Gen Z age groups, exploring the potential of this market segment for the snack industry.
Industry Implications
1. Snack - Triscuit's Wheatberry Clusters introduce an innovative new product category for the snack industry to explore, targeting health-conscious consumers.
2. Health Food - Triscuit's Wheatberry Clusters made with real, unprocessed ingredients introduce a new trend for health-conscious snacks in the food industry.
3. Convenience Food - Triscuit's Wheatberry Clusters create new opportunities for convenient, on-the-go snacks that appeal to the health-conscious Millennial and Gen Z market segment.
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