'What's Your Whisky' Uses AI to Match Drinkers to Single-Malt Whisky
Laura McQuarrie — November 29, 2019 — Lifestyle
References: whatsyourwhisky & thespiritsbusiness
Diageo’s 'What’s Your Whisky?' offers a simple way for adults to get matched with their ideal single-malt whisky using the power of artificial intelligence. The online tool asks users a series of questions—such as "How often do you eat bananas?’ and "How do you feel about chillies?"—to get a sense of a user's preferred flavor profile. With the data collected, the AI and machine learning technology assess the sweet, fruity, spicy and smoky flavors of in single-malt whisky and create a unique "flavor print" based on the products available and a person's preferences.
As well as being able to access What’s Your Whisky by visiting the site online, consumers may also see QR codes at select bars, restaurants and shops.
As well as being able to access What’s Your Whisky by visiting the site online, consumers may also see QR codes at select bars, restaurants and shops.
Trend Themes
1. Personalized Whisky - Disruptive innovation opportunity: Develop AI-powered platforms that offer personalized whisky recommendations based on individual flavor profiles.
2. AI-powered Flavor Profiling - Disruptive innovation opportunity: Implement AI and machine learning technology to assess flavor profiles of various products, not just whisky, and create personalized recommendations.
3. QR Code Activation - Disruptive innovation opportunity: Integrate QR code technology in bars, restaurants, and shops to provide consumers with convenient access to personalized whisky recommendations.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop AI-powered tools that offer personalized flavor profiling and recommendations for various beverages, including whisky, wine, and beer.
2. Hospitality Industry - Disruptive innovation opportunity: Incorporate AI-powered platforms that enable customers to receive personalized drink recommendations and enhance the overall customer experience in bars and restaurants.
3. Retail Industry - Disruptive innovation opportunity: Utilize AI and machine learning technology to create personalized product recommendations and improve customer engagement through QR code activations in stores.
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