Benetton's Lookbook Provides Perfect Ideas for What to Wear on Vacation
Laura McQuarrie — October 21, 2014 — Fashion
References: benetton & refinery29
If you're looking for ideas on what to wear on vacation to someplace warm and tropical, look no further than this Benetton collection. The brand's Summer lookbook was shot on the Italian coast of Capri, featuring a variety of loose-fitting, comfy clothes in refreshingly bright hues. As well as being a treat for the eyes, the cotton fabric used in the collection promises to be light-as-air and breathable, so that you can breezily make the transition from the beach to the bar.
Building off of the easy theme of the overall collection, each of the garments can be mixed and matched with others to create the perfect look for lounging or partying by the seaside.
Building off of the easy theme of the overall collection, each of the garments can be mixed and matched with others to create the perfect look for lounging or partying by the seaside.
Trend Themes
1. Loose-fitting Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly loose-fitting clothing options for vacation wear.
2. Bright Hues - Disruptive innovation opportunity: Create innovative dyeing techniques to offer customizable and vibrant color options for vacation clothing.
3. Mix and Match - Disruptive innovation opportunity: Design a digital platform that allows users to virtually mix and match vacation outfits, providing convenience and style inspiration.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Implement smart textiles and wearable technology in vacation fashion to enhance comfort and functionality.
2. Textile - Disruptive innovation opportunity: Develop sustainable fabric alternatives that are lightweight, breathable, and suitable for warm weather vacation clothing.
3. Retail - Disruptive innovation opportunity: Create immersive shopping experiences through virtual reality or augmented reality to enhance the vacation clothing selection process.
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