The Wendy's What the Fanta? Sweepstakes Puts $10,000 Up for Grabs
Michael Hemsworth — October 30, 2021 — Lifestyle
The Wendy's What the Fanta? sweepstakes is a new promotion being launched by the QSR brand to provide consumers with a way to put their tastebuds to the test and try their hand at winning big. The sweepstakes consists of having patrons try out the Mystery Mix on the Coca-Cola Freestyle machine at their nearest location and taking a guess at what they think it tastes like. Consumers only need to tweet their guess using the hashtags #WhatTheFant and #sweepstakes to enter to win up to $10,000.
The Wendy's What the Fanta? sweepstakes is running at participating locations across the US where more than 11,800 Coca-Cola Freestyle machines are available, but only through November 7, 2021.
Image Credit: Wendy’s
The Wendy's What the Fanta? sweepstakes is running at participating locations across the US where more than 11,800 Coca-Cola Freestyle machines are available, but only through November 7, 2021.
Image Credit: Wendy’s
Trend Themes
1. Soda Sweepstakes - Businesses can leverage the popularity of social media to create interactive contests around their products, engaging with customers and increasing brand awareness.
2. Mystery Flavors on Demand - Incorporating customizable dispensers with an array of flavor choices and enabling patrons to guess the Mystery Mix is an innovative way to boost curiosity and engagement with customers.
3. Gamification of Food and Beverage Industry - Incorporating gamification elements in promotional events, like sweepstakes or mystery flavors, caters to consumers' entertainment needs, separating businesses from their competitors.
Industry Implications
1. QSR Industry - Quick-serve restaurants can attract customers and increase sales by leveraging creative marketing approaches to grab customers' attention and engage with their sense of taste and curiosity.
2. Beverage Industry - Innovative beverage dispensers and promotions like sweepstakes create unique consumer experiences, boost brand visibility, and increase revenue streams in the beverage industry.
3. Social Media Industry - Businesses can strengthen their online and social media presence by designing unique social media-oriented contests, such as sweepstakes, to boost brand engagement and recognition.
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