Samsung's What Matters Most Campaign Discards the 'Perfect Shot'
Vasiliki Marapas — January 16, 2015 — Marketing
References: samsungcamera & featureshoot
Samsung's 'What Matters Most' campaign wishes to get back to what photography is all about: remembering extraordinary moments.
Oftentimes, we're so concerned with taking the "perfect photo," we forget to enjoy the moment. But are a few more Instagram likes really worth sacrificing your enjoyment of an experience? Samsung doesn't think so, which is why they've invited 12 photographers to show "what matters most" to them through the medium of their photography. Samsung opened up the campaign to the public, inviting them to take their own meaningful shots and sharing them with the hashtag #mattersmostNX.
The campaign was launched alongside the company's release of the NX1 Camera, a camera that boasts speedy image processing and incredible accuracy, even in low light conditions.
Oftentimes, we're so concerned with taking the "perfect photo," we forget to enjoy the moment. But are a few more Instagram likes really worth sacrificing your enjoyment of an experience? Samsung doesn't think so, which is why they've invited 12 photographers to show "what matters most" to them through the medium of their photography. Samsung opened up the campaign to the public, inviting them to take their own meaningful shots and sharing them with the hashtag #mattersmostNX.
The campaign was launched alongside the company's release of the NX1 Camera, a camera that boasts speedy image processing and incredible accuracy, even in low light conditions.
Trend Themes
1. Authentic Photography Movement - Encouraging individuals to capture valuable moments over perfect pictures through campaigns such as 'What Matters Most'.
2. Crowdsourced Visual Storytelling - Inviting the public to share their own meaningful photographs through social media campaigns such as #mattersmostNX to promote engagement and emotional connection.
3. Smart Camera Technology - Developing cameras with features such as speedy image processing and accurate low-light capture capabilities such as Samsung's NX1 to cater to the growing demand for advanced photography equipment.
Industry Implications
1. Photography - Providing services that prioritize authentic and emotionally-charged visual storytelling, and offering innovative equipment such as smart cameras for users to capture these narratives.
2. Marketing and Advertising - Leveraging authentic photography and encouraging user engagement through crowdsourced storytelling in advertising campaigns to foster emotional connection between the brand and the audience.
3. Consumer Electronics - Developing advanced camera technology with features such as speedy image processing and accurate low-light capture to meet consumer demand for high-performing photography equipment.
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