The Youtube What is Love? Series Assembles Popular Clips
Jordy E — February 15, 2013 — Pop Culture
References: youtube & fashionotes
The Youtube-made What is Love? clips assemble some of the websites best romantically-minded videos. Be it proposals, break ups or the highest watched features, the company has worked to provide a glimpse at its top posts in celebration of Valentine's Day.
The online hub has remained humorous in its approach to the holiday as it stated that, "Whether you’re toasting St. Valentine with champagne...or fighting off nausea at the sight of every teddy bear... YouTube is the place to be." And indeed, the variety here is impressive as the montages feature aging couples, public displays of affection and comical pranks. This project comes of the brand's close ties to the February 14th date as it was on this day in 2005 that the website first launched.
The online hub has remained humorous in its approach to the holiday as it stated that, "Whether you’re toasting St. Valentine with champagne...or fighting off nausea at the sight of every teddy bear... YouTube is the place to be." And indeed, the variety here is impressive as the montages feature aging couples, public displays of affection and comical pranks. This project comes of the brand's close ties to the February 14th date as it was on this day in 2005 that the website first launched.
Trend Themes
1. Romantic Viral Videos - Opportunity for brands to create and promote content that evokes strong emotions and resonates with viewers.
2. Valentine's Day Celebrations - Opportunity for businesses to offer unique and personalized experiences or products for couples on Valentine's Day.
3. Humorous Holiday Marketing - Opportunity for brands to use humor to connect with customers and stand out during holiday seasons.
Industry Implications
1. Entertainment - Opportunity for entertainment companies to create and distribute romantic videos that capture audience attention and engagement.
2. Hospitality - Opportunity for hotels, restaurants, and travel companies to offer special packages and experiences for couples on Valentine's Day.
3. Marketing - Opportunity for marketing agencies to help brands develop creative and humorous holiday marketing campaigns that capture consumer interest.
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