The Ad Uses a Cup of Tea to Educate People on What Consent Means
Ady Floyd — October 30, 2015 — Social Good
References: adweek
This humorous yet educational PSA uses a simple cup of tea to explain exactly what consent means. The ad is incredibly simple and uses stick people to describe what sexual consent is.
The clever ad compares sexual consent to a cup of tea. The voiceover uses repetition to explain the importance of asking someone if they would like a cup of tea first and foremost. Additionally, the voice over discusses when it's okay to pursue making a cup of tea for someone, and when to back off.
The comical ad grabs the viewer's attention by showing simple drawings and making a serious topic slightly more interesting. However, the main focus of the ad is to ensure that people know when it's okay to be intimate with someone and when it isn't. The ad takes a tough topic and simplifies it so everyone can understand.
The clever ad compares sexual consent to a cup of tea. The voiceover uses repetition to explain the importance of asking someone if they would like a cup of tea first and foremost. Additionally, the voice over discusses when it's okay to pursue making a cup of tea for someone, and when to back off.
The comical ad grabs the viewer's attention by showing simple drawings and making a serious topic slightly more interesting. However, the main focus of the ad is to ensure that people know when it's okay to be intimate with someone and when it isn't. The ad takes a tough topic and simplifies it so everyone can understand.
Trend Themes
1. Consent Education Psas - Creating educational PSAs with unique and clever metaphors to help promote consent education in various settings.
2. Humorous Approaches to Serious Topics - Incorporating humor into advertisements or campaigns can help alleviate the serious tone of discussions on tough topics.
3. Metaphors for Complicated Concepts - Using simple metaphors to make it easier for people to understand complex concepts or issues can lead to more effective communication and education.
Industry Implications
1. Education - Creating more consent education programs in school curriculums can help promote healthy relationships and improve communication skills for future generations.
2. Advertising - Using unique and creative metaphors, such as tea, can help advertising agencies create more effective campaigns for promoting social awareness and issues.
3. Nonprofit Organizations - Nonprofit organizations can use creative and humorous approaches to start important discussions on sensitive topics such as sexual assault and consent, and to help engage more people in their advocacy work.
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