Sky Atlantic is Using 'Westworld' in Its Latest Instagram Campaign
Laura McQuarrie — October 19, 2016 — World
References: instagram & prexamples
'Westworld' is the name of a remade sci-fi thriller TV series on HBO and the newest drama series to be added to Sky Atlantic TV. As such, Sky Atlantic created an entire Instagram campaign around this thrilling series.
Westworld, is set in a theme park of the future run by robot hosts, which enables guests to live out some of their wildest fantasies through artificial consciousness. The wondrous world takes a turn for the worse when the androids that run the park begin to malfunction and begin taking out visitors one by one.
Inspired by the plot of the TV series, Sky Atlantic launched an Instagram account that asks users to choose: "White hat or black hat?" Tapping on either of these choices leads users to different accounts, revealing an adventure that determines if a player would have what it takes to survive in Westworld.
Westworld, is set in a theme park of the future run by robot hosts, which enables guests to live out some of their wildest fantasies through artificial consciousness. The wondrous world takes a turn for the worse when the androids that run the park begin to malfunction and begin taking out visitors one by one.
Inspired by the plot of the TV series, Sky Atlantic launched an Instagram account that asks users to choose: "White hat or black hat?" Tapping on either of these choices leads users to different accounts, revealing an adventure that determines if a player would have what it takes to survive in Westworld.
Trend Themes
1. Sci-fi TV Series Marketing - Opportunity for brands to create engaging campaigns around popular science fiction television series such as 'Westworld'.
2. Interactive Social Media Experiences - Creating immersive experiences on platforms like Instagram that allow users to engage with a brand's content and storyline.
3. Artificial Consciousness in Entertainment - Exploring the concept of artificial consciousness in storytelling and media to create intriguing and thought-provoking narratives.
Industry Implications
1. Television and Streaming - Incorporating interactive marketing strategies into television and streaming platforms to engage and captivate audiences.
2. Social Media Marketing - Utilizing social media platforms like Instagram to create unique and interactive campaigns that resonate with users.
3. Entertainment and Media - Exploring new storytelling techniques that incorporate emerging technologies and concepts like artificial consciousness.
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