Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,369 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,682 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,682 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,369 cutting edge ideas.

Westernization of Toilets

Clean the Sky - Positive Eco Trends & Breakthroughs

Beijing Rethinks Squat Down Washrooms for Olympics

— June 11, 2007 — Unique
BYOTP – Bring Your Own Toilet Paper

That's tip number one for anyone planning a visit to Beijing.

That and prepare to lower your standards as well as your stance – squatting is still the way they to go in many parts of Asia.

But where is the trend, then? How is this old fashioned hole-in-the-ground anything new?

Well, they do argue that they are much ahead of the times when it comes to being more sanitary. They argue that Westerner's have poor hygiene standards and opt to squat even when using European toilets. Forget laying down paper, they get right up on the lid and straddle the seat.

But really, they are making advances. An article published by Reuters earlier this week commented on Beijing's desire to make the city's restrooms more Western-friendly. Signs, for example, must also be written in English, and those already labelled “WC” must be relabelled as “toilets”.

“In many Western countries the don't use the term W.C. at all,” the Beijing Morning Post reported. “In English, it's the equivalent to what we would call in China an outhouse, and is a rather crude slang term.”

Right: so their concern is the title of their bathrooms?

They should worry more about signs saying “Piss is OK, but shit, no way!” that are frequently posted outside public facilities. Stocking up on toilet paper should also be a priority—Westerns aren't used to packing a personal stash of TP for that tinkle-on-the-run.

Pity the Westerner who dares taste some authentic Asian cuisine: and ends up with the trots. He may be momentarily relieved to finally find a bathroom, yet will be utterly bewildered when he discovers a long trough where “privacy” consists of half-metre high dividers.

It's not uncommon to watch Westerners walk into public bathrooms and right back out: only to walk back in again: and then out a few seconds later. Their bladders are ready to rupture, but their heads are not quite willing to allow themselves relief.

But the bladder often wins, and then it is time to pop a squat. Which way to face? Towards the drain or away? Women need to learn to aim for the first times in their lives. Once the optimal butt leverage has been established, and feet are planted on the ground, she must find a way to balance herself. Steadying herself on the urine-soaked ground is not really an option (women have a real hard time with this whole aiming thing!) since soap is rarely provided at the sinks.

Sound too horrible to be true? It gets worse, as reported be TheBeijingGuide.com
“Hutongs (old alleyways) also frequently have public toilets as many residents will not have toilets in their homes, only buckets for nighttime and elderly.” Woah.

Because of the variation in toilet qualities, the Chinese government rates public bathrooms with a star system. The one-star variety, for example, is flushed out with water once or twice a day, depending on traffic.

Toilets can be quite the awkward experience, and one of the best ways to study the incredible ability to juggle several tasks at once. It's quite possible to catch a glimpse of a fellow squatter, newspaper spread across the knees, sending an SMS with one hand, while puffing away on a Marlboro with the other.

And we thought we understood the art of multi-tasking?

Forget about learning the Chinese term for “pass the T.P.”, not only is there no toilet paper, but speaking is taboo bathrooms. No one makes eye contact, no on exchanges a word.

But really, they have made progress, and there is a trend. The automated flush squatter. Still a hole in the ground, still a urine-soaked floor, still no toilet paper, but here, when you step aside, the sensor detects you are no longer squatting and the bowl is rinsed out.
Trend Themes
1. Western-friendly Toilets - Disruptive innovation opportunity: Develop and implement Western-style toilets with improved hygiene standards in Asian countries.
2. Signage Standardization - Disruptive innovation opportunity: Create standardized signage for public restrooms in different languages to improve accessibility and ease of use for international travelers.
3. Automated Flush Squatter - Disruptive innovation opportunity: Design and deploy automated squat toilets with sensor technology to improve cleanliness and user experience.
Industry Implications
1. Sanitaryware Industry - Disruptive innovation opportunity: Introduce new and improved toilet designs and technologies to meet the demand for Western-style toilets in Asian markets.
2. Translation and Localization Services - Disruptive innovation opportunity: Offer translation and localization services for restroom signage to ensure accurate and culturally appropriate communication.
3. Smart Home Technology - Disruptive innovation opportunity: Develop sensor-based technologies for automated flush squat toilets to enhance convenience and hygiene.
5
Score
Popularity
Activity
Freshness