The Wes Anderson Sony Commercial Promotes Innovation Through Imagination
Andrew Robertson — March 23, 2012 — Tech
References: store.sony & theworldsbestever
The Wes Anderson Sony commercial for the new Xperia smartphones has a charming lyrical quality to it that stems from the director's signature creative style.
Wes Anderson's Sony commercial, like his film 'The Fantastic Mr. Fox,' is compiled of stop-motion animation. The ad is centered around a child's narrative that describes how the Xperia smartphone is able to accomplish all of its impressive tasks. According to the narrator, "maybe there a three tiny little robots and their job is to make the phone work." What follows is a vibrant depiction of the life of those tiny robots.
Charming, vivid and inventive, the Wes Anderson Sony commercial draws inspiration from the unbound creative power of a child's imagination and channels it towards promoting a product that is itself expanding the limits of what smartphones can accomplish.
Wes Anderson's Sony commercial, like his film 'The Fantastic Mr. Fox,' is compiled of stop-motion animation. The ad is centered around a child's narrative that describes how the Xperia smartphone is able to accomplish all of its impressive tasks. According to the narrator, "maybe there a three tiny little robots and their job is to make the phone work." What follows is a vibrant depiction of the life of those tiny robots.
Charming, vivid and inventive, the Wes Anderson Sony commercial draws inspiration from the unbound creative power of a child's imagination and channels it towards promoting a product that is itself expanding the limits of what smartphones can accomplish.
Trend Themes
1. Stop-motion Animation Ads - Opportunity for brands to captivate audiences through charming stop-motion animated advertisements, tapping into the nostalgia and creativity it evokes.
2. Narrative-driven Commercials - Opportunity to create compelling advertisements that tell a story and engage consumers on an emotional level, reinforcing brand identity and showcasing product features.
3. Child-like Imagination in Marketing - Opportunity to leverage the power of imagination and storytelling to create unique and captivating advertising campaigns that resonate with both children and adults.
Industry Implications
1. Technology - Disruptive innovation opportunity for technology companies to showcase their products in imaginative and compelling ways, capturing consumers' attention and boosting brand awareness.
2. Film and Entertainment - Opportunity for production companies and directors to explore creative avenues in commercial filmmaking, merging imagination and storytelling techniques to create memorable and impactful ads.
3. Advertising and Marketing - Opportunity to incorporate storytelling and creative techniques into advertising strategies, elevating brand messaging and connecting with consumers on a deeper level.
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