Ths Simplicity of Wenneker 24 Carrot is Emphazied Wtih Rustic Packaging
Laura McQuarrie — May 16, 2015 — Lifestyle
References: wenneker & thespiritsbusiness
Wenneker 24 Carrot Liqueur is a new flavor offered by spirits producer Wenneker Liqueur, offering consumers a beverage that is described with words like crisp, earthy, bittersweet and spicy.
Packaging for the drink plays off of the rustic simplicity of the main ingredient. The jam jar-style container is sold in farm-inspired packs of six, with the idea that consumers can reuse the glass vessels for drinking once finished. Considering that many consumers seek out Mason jars for this exact purpose, this is a clever marketing move on the part of Wenneker Liqueur, especially as many shoppers look out for dual-purpose packaging in order to boost their efforts towards a more sustainable lifestyle.
Wenneker 24 Carrot joins an assortment of flavorful spirits from the brand like Ginger, Cranberry, Strawberry, Chocolate and Hazelnut.
Packaging for the drink plays off of the rustic simplicity of the main ingredient. The jam jar-style container is sold in farm-inspired packs of six, with the idea that consumers can reuse the glass vessels for drinking once finished. Considering that many consumers seek out Mason jars for this exact purpose, this is a clever marketing move on the part of Wenneker Liqueur, especially as many shoppers look out for dual-purpose packaging in order to boost their efforts towards a more sustainable lifestyle.
Wenneker 24 Carrot joins an assortment of flavorful spirits from the brand like Ginger, Cranberry, Strawberry, Chocolate and Hazelnut.
Trend Themes
1. Dual-purpose Packaging - By offering a reusable jar container, Wenneker Liqueur taps into the trend of consumers seeking out dual-purpose packaging.
2. Sustainable Lifestyle - Wenneker Liqueur aligns with the trend of shoppers looking for sustainable options by providing packaging that can be repurposed.
3. Flavorful Spirits - Wenneker Liqueur expands its assortment of flavorful spirits, catering to the trend of consumers seeking unique and diverse beverage options.
Industry Implications
1. Beverage Packaging - The dual-purpose packaging opportunity presented by Wenneker Liqueur's reusable jar container can disrupt the beverage packaging industry.
2. Sustainable Consumer Goods - Wenneker Liqueur's focus on sustainability through its packaging can disrupt the sustainable consumer goods industry.
3. Craft Spirits - Wenneker Liqueur's addition of innovative flavors like Carrot to its assortment taps into the disruptive trend of craft spirits in the beverage industry.
3.2
Score
Popularity
Activity
Freshness
