Drexel University's Welcome Kit Makes Distance Students Feel Included
Laura McQuarrie — July 23, 2015 — Art & Design
References: drexel.edu & thedieline
A huge part of being accepted into a post-secondary schooling institution is receiving that welcome kit and knowing you'll be part of a great community of students. However, students who pursue distance education online don't even come into contact with a physical campus, let alone other students. In order to make its online students feel welcome, Drexel University created a special welcome package.
Much of the detailing on the box plays up features like dragon scales from the school's mascot, Mario the Magnificent Dragon. On the inside, the box is filled with a letter, a field guide, stickers and other school memorabilia to make online students feel like they are a part of the community.
As Drexel University puts it, "The welcome kit was positioned as a field guide that would help students through their transition into becoming an actual dragon as they embark on a journey to further their education."
Much of the detailing on the box plays up features like dragon scales from the school's mascot, Mario the Magnificent Dragon. On the inside, the box is filled with a letter, a field guide, stickers and other school memorabilia to make online students feel like they are a part of the community.
As Drexel University puts it, "The welcome kit was positioned as a field guide that would help students through their transition into becoming an actual dragon as they embark on a journey to further their education."
Trend Themes
1. Distance Education Welcome Kits - Schools can create customized welcome kits for online/distance students to help them feel welcomed and included.
2. Personalized Commemorative Packages - New students can receive a personalized welcome package that includes memorabilia such as stickers and school supplies.
3. Creative Branding Opportunities - Schools can creatively brand welcome kits with mascots or other school-related designs and offer them to both online and traditional students.
Industry Implications
1. Education - Colleges and universities can offer customized welcome packages to distance education students to help them feel more connected and included in the school community.
2. E-commerce - Welcome kits for online students can be sold through e-commerce channels and extend beyond education to other industries with remote participants.
3. Brand and Marketing - Companies and organizations can use branded welcome kits as part of their marketing and branding strategies to welcome and connect with new customers or members.
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