Cheddar's Scratch Kitchen's Welcome Bundles Support New Families
Laura McQuarrie — November 18, 2019 — Life-Stages
References: Cheddars & prnewswire
To bring attention to the fact that it offers free and freshly baked Honey Butter Croissants to every guest at its restaurant, Cheddar's Scratch Kitchen was inspired to create "the ultimate warm welcome" bundle for families who are leaving the hospital with their newborn. This week, Cheddar's will be making visits to hospitals and birthing centers to share welcome bundles.
New families will get not just a dozen freshly baked Honey Butter Croissants but also ready-made Homemade Chicken Pot Pies, Broccoli Cheese Casserole and Hot Fudge Cake, plus croissant-inspired baby items like blankets, support pillows and onesies. Cheddar's Scratch Kitchen's bundles help to welcome parents home with a comforting homemade dinner and other baby essentials.
Image Credit: Cheddar's Scratch Kitchen
New families will get not just a dozen freshly baked Honey Butter Croissants but also ready-made Homemade Chicken Pot Pies, Broccoli Cheese Casserole and Hot Fudge Cake, plus croissant-inspired baby items like blankets, support pillows and onesies. Cheddar's Scratch Kitchen's bundles help to welcome parents home with a comforting homemade dinner and other baby essentials.
Image Credit: Cheddar's Scratch Kitchen
Trend Themes
1. Hospital Welcome Bundles - Creating bundles for families leaving the hospital that include not only food but also baby essentials presents an opportunity for companies to provide a warm and comforting welcome to new parents.
2. Croissant-themed Baby Items - Designing baby items inspired by croissants, such as blankets, support pillows, and onesies, adds a unique and playful touch to baby welcome bundles.
3. Hospital Visits for Promotion - Partnering with hospitals and birthing centers to visit new families with welcome bundles creates an opportunity for restaurants and companies to increase brand awareness and foster connections with potential customers.
Industry Implications
1. Restaurant Industry - Restaurants can explore the opportunity to create welcome bundles or special promotions for new families, offering a convenient and comforting dining experience during an important life transition.
2. Baby Products Industry - Designing and producing croissant-themed baby items opens up a new market for the baby products industry, appealing to parents looking for unique and playful items for their newborns.
3. Healthcare Industry - Collaborating with restaurants and companies to provide welcome bundles to new families allows the healthcare industry to enhance the postnatal experience for parents and establish partnerships that support holistic care.
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