The Cold Shoulder Weight Loss Vest Helps in Burning 500 Calories a Day
Laura McQuarrie — August 19, 2015 — Lifestyle
References: kickstarter & coldshoulderweightloss
As crazy as it might sound, the Cold Shoulder Weight Loss Vest is a piece of clothing that is capable of helping people burn calories throughout the day.
The unique invention was developed by a NASA scientist, which inspired thousands of people to fund the first version of the vest on Kickstarter—in total the project succeeded in securing more than $280,000 in just 30 days.
A new and improved version of the Cold Shoulder Weight Loss Vest will be launching later this year, harnessing the power of Mild Cold Exposure to help people burn up to 500 calories a day. Although eating a well-balanced healthy diet is essential to the success of this vest, the cooling garment is capable of burning calories simply when it is worn by someone sitting in a room at a comfortable temperature. Calories are burned by the energy used from the body to keep itself warm while wearing this ice-filled vest.
The unique invention was developed by a NASA scientist, which inspired thousands of people to fund the first version of the vest on Kickstarter—in total the project succeeded in securing more than $280,000 in just 30 days.
A new and improved version of the Cold Shoulder Weight Loss Vest will be launching later this year, harnessing the power of Mild Cold Exposure to help people burn up to 500 calories a day. Although eating a well-balanced healthy diet is essential to the success of this vest, the cooling garment is capable of burning calories simply when it is worn by someone sitting in a room at a comfortable temperature. Calories are burned by the energy used from the body to keep itself warm while wearing this ice-filled vest.
Trend Themes
1. Cold Exposure Wearables - Opportunity for entrepreneurs to create new wearable technology that harnesses the power of cold exposure for weight loss and calorie burning.
2. Smart Clothing for Weight Loss - An opportunity for fitness clothing brands to integrate technology that actively helps users burn calories and lose weight by creating smart workout clothes.
3. Home Fitness Equipment - Opportunity for companies to develop more home-based fitness equipment that prioritizes efficiency, weight loss, and calorie burning such as under-clothing cooling vests.
Industry Implications
1. Fitness Clothing and Wearables Industry - The trend of cold exposure and smart clothing will spawn entirely new product lines for fitness clothing and wearable tech companies.
2. Fitness Equipment Industry - As interest in at-home workouts increases, there is a potential opportunity for more companies to expand into the home fitness equipment industry that prioritizes calorie burning and weight loss.
3. Weight Loss Industry - The development of calorie-burning wearable technology and smart clothing may cause a disruption in the weight loss industry as new methods are explored beyond traditional diet plans and exercise programs.
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