Red Robin Will Sell the 'Wedgie Burger,' A Patty Inside Lettuce
Rebecca Byers — December 31, 2015 — Lifestyle
References: brandeating
American fast food chain Red Robin will introduce the Wedgie burger to their menu for a limited time as a healthier option. The 450-calorie burger will be a patty inside a wedge of lettuce and will be available at the fast food chain until February 7, 2016.
The Wedgie Burger will feature a six-ounce beef patty, tomato, bacon, guacamole and red onions on a "bun" made of lettuce. For the combo option, the Wedgie Burger is served with a side salad by default rather than the usual side of bottomless fries.
The Wedgie Burger is a great example of fast food chains working to modernize their menu in order to appeal to health conscious consumers and win over discerning millennials.
The Wedgie Burger will feature a six-ounce beef patty, tomato, bacon, guacamole and red onions on a "bun" made of lettuce. For the combo option, the Wedgie Burger is served with a side salad by default rather than the usual side of bottomless fries.
The Wedgie Burger is a great example of fast food chains working to modernize their menu in order to appeal to health conscious consumers and win over discerning millennials.
Trend Themes
1. Healthy Fast Food - The Wedgie Burger represents a trend towards healthier options in the fast food industry.
2. Menu Innovation - Fast food chains are exploring new and inventive menu options, such as burgers without traditional buns.
3. Millennial Marketing - Red Robin's introduction of the Wedgie Burger shows a focus on catering to the preferences of millennial consumers.
Industry Implications
1. Fast Food - The fast food industry is embracing healthier alternatives to traditional menu items.
2. Food Service - The introduction of the Wedgie Burger indicates a trend towards offering more variety and customization in food service establishments.
3. Health and Wellness - The Wedgie Burger aligns with the growing demand for healthy dining options and could disrupt the health and wellness industry.
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