'Wear Today' Shows off One Man's Daily Style Preferences
Michael Hines — June 4, 2010 — Fashion
References: weartoday.tumblr & highsnobiety
'Wear Today' is a blog from Google Creative Lab's Ed Kim that features illustrations of his daily style choices. Ed Kim is quite the dresser and drawer.
Wear Today is a perfect example of how easy it is to promote your personal brand on the Internet. The Wear Today blog not only promotes Ed Kim, but also the brands he wears, which range from J Crew to Original Fake. The illustrations are simple and effective, meaning that I won't be forgetting Ed Kim and what he wore on Wednesday for a while.
Wear Today is a perfect example of how easy it is to promote your personal brand on the Internet. The Wear Today blog not only promotes Ed Kim, but also the brands he wears, which range from J Crew to Original Fake. The illustrations are simple and effective, meaning that I won't be forgetting Ed Kim and what he wore on Wednesday for a while.
Trend Themes
1. Personal Branding - The trend of promoting personal brands on the internet presents opportunities for individuals to showcase their unique style and preferences.
2. Digital Fashion Illustration - The rise of digital fashion illustration allows for creative expression and visual storytelling in the fashion industry, as demonstrated by Ed Kim's blog.
3. Influencer Marketing - The Wear Today blog showcases the potential for brands to collaborate with influencers and leverage their personal style to promote products.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by embracing personal branding and collaborating with digital fashion illustrators.
2. Digital Advertising - Digital advertising agencies can tap into the trend of influencer marketing to help brands connect with their target audience through authentic personal style promotion.
3. E-commerce - The e-commerce industry can utilize digital fashion illustration to enhance product visualization and create immersive shopping experiences for customers.
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