Clothing Label 'Wear Chemistry' is Eco and Chic
Trish Richards — July 14, 2010 — Eco
References: wearchemistry
'Wear Chemistry' is a clothing label that launched in London which has a eye for creating something different, embracing original design and making clothes out of a fantastic bamboo fabric.
Wear Chemistry has developed a range of pieces which all have the added bonus of being guilt-free since they are made of bamboo -- a highly sustainable natural resource. Wear Chemistry is a clothing label bursting with ideas and ambition.
Implications - It's reassuring to see companies like 'Wear Chemistry' and know that this version of contemporary youth society is heavily invested in ensuring that they purchase products from eco-conscious companies. They make it more likely that other companies with the same idea will invest in products. That is a customer and planetary win-win.
Wear Chemistry has developed a range of pieces which all have the added bonus of being guilt-free since they are made of bamboo -- a highly sustainable natural resource. Wear Chemistry is a clothing label bursting with ideas and ambition.
Implications - It's reassuring to see companies like 'Wear Chemistry' and know that this version of contemporary youth society is heavily invested in ensuring that they purchase products from eco-conscious companies. They make it more likely that other companies with the same idea will invest in products. That is a customer and planetary win-win.
Trend Themes
1. Eco-friendly Fashion - Wear Chemistry represents a trend in the rise of eco-friendly fashion, paving the way for other companies to follow suit and potentially disrupt the industry by adopting more sustainable practices.
2. Bamboo Fabric - The use of bamboo fabric in clothing production is a trend that has the potential to disrupt the material and textile industries by offering a sustainable and versatile alternative to traditional materials.
3. Original Design - Wear Chemistry's emphasis on original design represents a trend in the fashion industry towards personalization and uniqueness, providing opportunities for disruptive innovation in mass customization and made-to-order clothing.
Industry Implications
1. Fashion - Wear Chemistry's eco-conscious and original approach to fashion presents opportunities for disruption in the fashion industry by prompting the adoption of sustainable and unique practices.
2. Material Science - The production of bamboo fabric presents opportunities for disruption in the material science industry as bamboo becomes a more popular and sustainable alternative to traditional materials.
3. Textile Manufacturing - The rise of bamboo fabric and other sustainable materials in clothing production has the potential to disrupt the textile manufacturing industry by introducing more environmentally friendly production practices.
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