WAYF'98 X Nordstrom.com Launched a New Spring Collection
Grace Mahas — March 29, 2021 — Fashion
References: nordstrom
WAYF '98 recently joined forces with Nordstrom.com to launch a new vintage-inspired capsule collection that pays homage to '90s icons. The new line "aims to unite communities through music and skating" with "wardrobe staples can take you from the couch to the skatepark, brunch to dinner."
The WAYF '98 X Nordstrom.com capsule boasts a playful and nostalgic aesthetic with pieces that can be dressed up or down. Some standouts from the capsule include the ’98 Alicia T-Strap Midi Dress, the ‘98 Cropped Cardigan, the ’98 Johnny Popover Windbreaker, the ‘98 Williams Crop Polo, and the ’98 Antonio Ribbed Flare Pants, among others.
The WAYF '98 and Nordstrom.com collection is available exclusively to shop online through Nordstrom.com.
Image Credit: WAF '98, Nordstrom.com
The WAYF '98 X Nordstrom.com capsule boasts a playful and nostalgic aesthetic with pieces that can be dressed up or down. Some standouts from the capsule include the ’98 Alicia T-Strap Midi Dress, the ‘98 Cropped Cardigan, the ’98 Johnny Popover Windbreaker, the ‘98 Williams Crop Polo, and the ’98 Antonio Ribbed Flare Pants, among others.
The WAYF '98 and Nordstrom.com collection is available exclusively to shop online through Nordstrom.com.
Image Credit: WAF '98, Nordstrom.com
Trend Themes
1. Vintage-inspired Fashion - There is an opportunity to create more vintage-inspired clothing lines that draw inspiration from past fashion trends.
2. Nostalgia Marketing - Nostalgia marketing is a growing trend in the fashion industry, and brands can leverage this by tying their products to cultural icons of the past.
3. ‘90s Fashion Revival - Fashion industry professionals can capitalize on the resurgence of 90s fashion by creating collections that pay homage to the era.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on vintage-inspired trends through the creation of new clothing lines, marketing campaigns, and in-store experiences.
2. E-commerce - E-commerce platforms can leverage nostalgia marketing to attract customers and increase sales.
3. Social Media Marketing - Social media marketers can create campaigns that tap into the trend of nostalgia marketing and utilize influencers and celebrities that are associated with past cultural icons.
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