Wawa Pizza Has Just Launched at More Than 900 Locations
Katherine Pendrill — August 13, 2023 — Lifestyle
References: chewboom
Wawa may be best known for its sandwiches, but now the convenience store chain is about to become a pizza destination with the official launch of Wawa Pizza.
According to the brand, Wawa Pizza will now be available at more than 900 locations across the Mid-Atlantic and Florida. The move is part of the chain’s ongoing dinner expansion, which aims to make it more of a mealtime destination than in the past.
To launch Wawa Pizza, the brand has actually added dedicated pizza ovens to many Wawa locations. This allows each store to prepare built-to-order pizza made from freshly made dough, a proprietary pizza sauce, and whole milk mozzarella. The pizzas are also available in two sizes (14 inches and 16 inches) and four flavors: plain, pepperoni, sausage, mushroom, and veggie.
Image Credit: Wawa
According to the brand, Wawa Pizza will now be available at more than 900 locations across the Mid-Atlantic and Florida. The move is part of the chain’s ongoing dinner expansion, which aims to make it more of a mealtime destination than in the past.
To launch Wawa Pizza, the brand has actually added dedicated pizza ovens to many Wawa locations. This allows each store to prepare built-to-order pizza made from freshly made dough, a proprietary pizza sauce, and whole milk mozzarella. The pizzas are also available in two sizes (14 inches and 16 inches) and four flavors: plain, pepperoni, sausage, mushroom, and veggie.
Image Credit: Wawa
Trend Themes
1. Convenience Store Pizza Brands - The rise of convenience store pizza brands is transforming traditional stores into mealtime destinations.
2. Dinner Expansion - Convenience store chains are expanding their offerings to include dinner options, catering to customers' mealtime needs.
3. Built-to-order Pizza - Convenience stores are adopting built-to-order pizza models, allowing customers to customize their pizzas with fresh ingredients.
Industry Implications
1. Convenience Store Chains - Convenience store chains are evolving their business models to offer a variety of meal choices beyond traditional snacks and beverages.
2. Fast Food Industry - Fast food chains are facing competition from convenience store pizza brands that provide convenient and customizable meal options.
3. Food Delivery Services - Food delivery services may need to adapt to the growing trend of convenience store pizza brands, as customers seek mealtime options with shorter wait times.
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