MYX Beverage's Watermelon Moscato is a New Fruit-Infused Wine
Laura McQuarrie — July 21, 2022 — Lifestyle
References: myxfusions & bevindustry
Watermelon Moscato is the newest fruit-infused wine from MYX Beverage and it delivers a taste that's clean, crisp and well-balanced. Combining premium Moscato wine with natural juices from ripe watermelons, this 5.5% ABV wine can be purchased in single-serve bottles and four-packs for sharing.
This summer wine sets itself apart from many muted Moscato bottles on the market with brightly colored packaging that makes its ties to the popular melon unmissable.
Refreshing, fragrant and fizzy Moscato taps into the demand for lighter alcohol wines. The premium wine brand's portfolio also includes Moscato enhanced with the taste of peach, mango and coconut. The pairing of juicy fruit with effervescence results in a refreshing, sweet and subtle experience for the palate.
This summer wine sets itself apart from many muted Moscato bottles on the market with brightly colored packaging that makes its ties to the popular melon unmissable.
Refreshing, fragrant and fizzy Moscato taps into the demand for lighter alcohol wines. The premium wine brand's portfolio also includes Moscato enhanced with the taste of peach, mango and coconut. The pairing of juicy fruit with effervescence results in a refreshing, sweet and subtle experience for the palate.
Trend Themes
1. Fruit-infused Wines - Opportunity for winemakers to experiment with the infusion of different fruit flavors in traditional wines.
2. Premium Light Wines - Create a market for high-end, lower-alcohol wines to cater to health-conscious consumers.
3. Bold Packaging - Innovate with eye-catching packaging to stand out in a crowded wine market.
Industry Implications
1. Wine Industry - Wineries can explore the infusion of different fruit flavors to cater to changing consumer tastes.
2. Beverage Industry - Opportunity to create and market more low-alcohol, fruit-infused drinks.
3. Packaging Industry - Create innovative packaging solutions for the wine industry to stand out in a crowded market.
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