Honest Tea Reinvents Pink Lemonade with a New Flavor Fusion
Laura McQuarrie — May 7, 2015 — Lifestyle
References: honesttea & bevindustry
Knowing that people love to indulge in both fresh melon and citrus to help them cool down over the blistering hot summer months, Honest Tea recently launched Watermelon Lemonade ahead of sunny beach season.
The refreshing flavor is said to taste like lemonade and ripe watermelon, with a hint of rind, making it seem as though it was freshly pressed into the glass bottle. The contents of the drink put an emphasis on organic, fair trade and natural ingredients, especially since the drink is sweetened with fair trade organic cane sugar and natural flavors.
Watermelon Lemonade joins Honest Tea's existing line of exotic Summer Refreshers like Mango Lemonade, Mint Limeade and Half & Half Lemonade & Tea.
The refreshing flavor is said to taste like lemonade and ripe watermelon, with a hint of rind, making it seem as though it was freshly pressed into the glass bottle. The contents of the drink put an emphasis on organic, fair trade and natural ingredients, especially since the drink is sweetened with fair trade organic cane sugar and natural flavors.
Watermelon Lemonade joins Honest Tea's existing line of exotic Summer Refreshers like Mango Lemonade, Mint Limeade and Half & Half Lemonade & Tea.
Trend Themes
1. Flavor Fusion - There is an opportunity for companies to create innovative flavor combinations by blending traditional flavors with unexpected ones.
2. Organic and Natural Ingredients - The demand for organic and natural ingredients in beverages presents an opportunity for companies to meet the preferences of health-conscious consumers.
3. Exotic Summer Refreshers - Developing unique and refreshing summer drink flavors can attract consumers looking for new taste experiences during hot months.
Industry Implications
1. Beverage - The beverage industry can explore new flavor profiles and natural sweeteners to offer refreshing drink options for consumers.
2. Organic Food - The organic food industry can capitalize on the popularity of organic and natural ingredients in beverages by providing complementary food products.
3. Hospitality - Hotels, resorts, and restaurants can incorporate exotic summer refreshers into their menus to offer unique and refreshing beverages to their guests.
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