WaterAid 'Dig Toilets, Not Graves' Campaign Chases Londoners
Marissa Brassfield — September 13, 2010 — Marketing
References: digtoilets.org & laughingsquid
This WaterAid 'Dig Toilets, Not Graves' campaign is cheeky with a conscience. WaterAid created a remote-controlled piece of poop and used it to chase around Londoners to drive home the point that 2.6 billion people literally cannot escape poop.
Since these individuals do not have toilets, they must do their business wherever they can; as a result, feces ends up in their water supply and even their food. Read more about the WaterAid 'Dig Toilets, Not Graves' campaign below.
Since these individuals do not have toilets, they must do their business wherever they can; as a result, feces ends up in their water supply and even their food. Read more about the WaterAid 'Dig Toilets, Not Graves' campaign below.
Trend Themes
1. Remote-controlled Poop - Opportunity for using unconventional and attention-grabbing methods to raise awareness about sanitation issues.
Industry Implications
1. Marketing and Advertising - Opportunity to create impactful and memorable campaigns that highlight social issues.
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