WaterAid Has Debuted a Interactive System for Making Donations
Rebecca Byers — January 29, 2016 — Social Good
References: eventmagazine
WaterAid is an international organization that recently debuted a cutting edge digital donation platform that makes giving easy and fast. The system was designed in collaboration with MediaMonks, a product agency, and is called the 'Hope Locker.'
Targeted at swimmers, the campaign takes on the form of a swimming locker and allows individuals to donate the £1 deposit charged to use the locker to the charity as its being returned. The 'Hope Locker' system features an animation that depicts the £1 coin floating to the bottom of the water. When individuals return at the end of their swim, a video plays and lets them know that as they were swimming, one child elsewhere in the world was killed from exposure to dirty water.
Targeted at swimmers, the campaign takes on the form of a swimming locker and allows individuals to donate the £1 deposit charged to use the locker to the charity as its being returned. The 'Hope Locker' system features an animation that depicts the £1 coin floating to the bottom of the water. When individuals return at the end of their swim, a video plays and lets them know that as they were swimming, one child elsewhere in the world was killed from exposure to dirty water.
Trend Themes
1. Digital Donation Platforms - The rise of digital donation platforms like WaterAid's 'Hope Locker' opens up opportunities for organizations to make giving easier and more accessible.
2. Interactive Fundraising Experiences - Interactive experiences, such as the swimming locker donation system, provide an innovative way for charities to engage donors and encourage donations.
3. Collaboration Between Nonprofits and Product Agencies - Partnerships between nonprofits and product agencies, like WaterAid and MediaMonks, can result in the creation of unique and effective donation platforms.
Industry Implications
1. Nonprofit Organizations - Nonprofits can leverage digital donation platforms to streamline the donation process and attract more donors.
2. Fundraising Technology - The development of interactive fundraising experiences presents an opportunity for companies in the fundraising technology industry to create innovative solutions.
3. Product Agencies - Product agencies can explore collaborations with nonprofits to design and develop interactive donation platforms, creating a new market for their services.
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