This Music Station Reminds Californians About the Water Drought
Cadhla Gray — September 2, 2015 — Social Good
References: businesswire & adweek
The Pandora Radio music streaming app now offers a station that's specifically meant to remind Californians to reduce shower times during the water drought. The 'Water Lover's Station' is a channel curated specifically with the drought in mind, featuring 5 minute songs -- none that are longer -- that are meant to act as a fun way to time short showers.
Each song is related to water in some way, a couple of examples being TLC's 'Waterfalls' and Bruce Springsteen's 'The River.' The water drought in California is not getting better any time soon forcing multiple industries to find ways to do their part in reducing excess water use. The Metropolitan Water District launched this station as part of a $5.5 million ad campaign that keeps water conservation top of mind. While some people view ads as capitalist-driven, this is a great example of the positive power of advertising in the name of social good.
Each song is related to water in some way, a couple of examples being TLC's 'Waterfalls' and Bruce Springsteen's 'The River.' The water drought in California is not getting better any time soon forcing multiple industries to find ways to do their part in reducing excess water use. The Metropolitan Water District launched this station as part of a $5.5 million ad campaign that keeps water conservation top of mind. While some people view ads as capitalist-driven, this is a great example of the positive power of advertising in the name of social good.
Trend Themes
1. Water Conservation Awareness - Creating music stations and playlists focused on water conservation can help raise awareness and encourage behavior change among consumers.
2. Innovative Advertising Campaigns - Using advertising campaigns to promote social good and address pressing environmental issues like water drought can generate positive impact and engage audiences.
3. Time-based Shower Reminders - Implementing timed shower reminders through music or other means can help individuals reduce water wastage and contribute to water conservation efforts.
Industry Implications
1. Music Streaming - Music streaming platforms can explore curated stations and playlists that focus on specific themes like water conservation to engage users and create social impact.
2. Advertising and Marketing - Advertising agencies and marketing firms can develop creative campaigns that promote social responsibility and encourage behavior change, aligning with public concerns and urgent issues like water drought.
3. Environmental Conservation - Efforts in water conservation and environmental sustainability can benefit from innovative approaches that leverage technology, media, and creativity to engage and educate individuals about the importance of responsible water usage.
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