nailmatic Makes Non-Toxic Water-Based Nail Colors for Kids
Laura McQuarrie — October 24, 2017 — Life-Stages
References: nailmatic
'nailmatic' is a French beauty brand that offers water-based nail colors for kids that are non-toxic, affordable and easily removed.
The brand's collection for kids includes a range of colors, finishes and textures, all of which wash off with warm, soapy water. While kids will be delighted by colors like Cookie, Freezy and Halloween-themed shades like Casper—as well as their charming anthropomorphic packages—parents will appreciate that the non-toxic nail polish products are non-staining, dermatologically tested and free from phthalates, formaldehyde, toluene and fragrances.
nailmatic uses a fun and simple three-step process to describe how the polish products should be applied with adult supervision: "SHAKE to activate its super powers, APPLY 1 or 2 coats, WAVE your hands in the air to dry."
The brand's collection for kids includes a range of colors, finishes and textures, all of which wash off with warm, soapy water. While kids will be delighted by colors like Cookie, Freezy and Halloween-themed shades like Casper—as well as their charming anthropomorphic packages—parents will appreciate that the non-toxic nail polish products are non-staining, dermatologically tested and free from phthalates, formaldehyde, toluene and fragrances.
nailmatic uses a fun and simple three-step process to describe how the polish products should be applied with adult supervision: "SHAKE to activate its super powers, APPLY 1 or 2 coats, WAVE your hands in the air to dry."
Trend Themes
1. Non-toxic Kids' Beauty Products - Opportunity for beauty industry to create affordable and easily removable non-toxic beauty products for kids.
2. Fun and Safe Children’s Beauty Kits - Opportunity for retailers to develop and distribute non-toxic and dermatologically tested children's beauty products in various fun colors and textures.
3. Innovative Child-friendly Nail Art Kits - Opportunity for nail art industry to create child-friendly nail art products that are easy to apply and remove.
Industry Implications
1. Beauty - The beauty industry should incorporate non-toxic and affordable products for children into their product range.
2. Retail - Retailers could capitalize on the trend and carry a range of non-toxic, fun and dermatologically tested beauty products for kids in their stores.
3. Nail Art - The nail art industry should create innovative child-friendly nail art kits, including colors, finishes, textures and easy-to-use application tools.
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