Drybar's Two-in-One Wash is a Nourishing Powder Cleanser
Laura McQuarrie — July 1, 2021 — Fashion
One of the newest releases from Drybar is a water-activated hair wash, a powder cleanser that turns into a foam to cleanse and condition at the time of use. Made with naturally derived ingredients, the powder-to-foam cleanser and conditioner is suited to all hair types and it's vegan and cruelty-free.
When it is needed, the One-Two Punch Water-Activated 2-in-1 Hair Wash can be dispensed into the palm to create a paste that can be worked through the hair from root to tip. Some of the key ingredients in the nourishing, sulfate-free hair care formula are coconut-derived cleansers, moisturizing coconut milk, aloe leaf juice and antioxidant-packed strawberry seed oil. The waste-reducing formula helps people conserve resources and be more mindful with product use.
When it is needed, the One-Two Punch Water-Activated 2-in-1 Hair Wash can be dispensed into the palm to create a paste that can be worked through the hair from root to tip. Some of the key ingredients in the nourishing, sulfate-free hair care formula are coconut-derived cleansers, moisturizing coconut milk, aloe leaf juice and antioxidant-packed strawberry seed oil. The waste-reducing formula helps people conserve resources and be more mindful with product use.
Trend Themes
1. Water-activated Hair Care - Opportunity for other hair care brands to create water-activated products and reduce waste.
2. Powder-to-foam Cleansers - Opportunity for brands to create more powder-to-foam cleansers using natural, nourishing ingredients.
3. Sustainable Hair Care - Opportunity for salon brands to create more sustainable hair care products that are vegan, cruelty-free, and waste-reducing.
Industry Implications
1. Hair Care - The hair care industry can benefit from creating innovative and sustainable hair products.
2. Beauty - The beauty industry can introduce more water-activated and powder-to-foam products to reduce plastic waste.
3. Sustainability - Sustainability-minded companies within various industries can work to create products that accomplish sustainability goals while meeting consumer needs.
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