The Watches Magazine Developed Ads with Watch Counterfeiters Being Harrased
Alexander Lam — June 1, 2013 — Marketing
References: adsoftheworld
In a series of print ads by The Watches Magazine, violence against fake watch purchasers takes place on the face of the watch. Each person in the series of mini dramas by ad agency Havas Worldwide makes up a hand of the watch. Along with the shocking graphic, the ad states "Don't take risks for nothing. Don't buy fake watches." Every individual ad has a scene where someone is grievously injured for wearing a fake watch from a prestigious brand.
The ads have three scenes titled 'Husband,' 'Saw,' and 'Policeman.' Husband features a man hanging his wife off a cliff after noticing her expensive watch. Policeman shows a cop blowing the head off a black man after seeing his fake watch. Needless to say these are anything but politically correct.
The ads have three scenes titled 'Husband,' 'Saw,' and 'Policeman.' Husband features a man hanging his wife off a cliff after noticing her expensive watch. Policeman shows a cop blowing the head off a black man after seeing his fake watch. Needless to say these are anything but politically correct.
Trend Themes
1. Violence in Advertising - Using shocking and provocative imagery to grab attention and make a powerful statement in advertising campaigns.
2. Counterfeit Watch Awareness - Highlighting the dangers and consequences of purchasing and wearing counterfeit watches.
3. Ethics in Advertising - Addressing the ethical implications of using violence to promote products or brands in advertising.
Industry Implications
1. Luxury Watches - Promoting authentic luxury watches and raising awareness about counterfeit products in the watch industry.
2. Advertising and Marketing - Creating innovative and ethical advertising campaigns that effectively communicate brand messages and values.
3. Law Enforcement - Collaborating with law enforcement agencies to combat the counterfeit watch market and raise public awareness about its associated risks.
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