Party Hard by Watching the Warriors of Radness 2012 Fall Collection Film
Romina S. Cortellucci — August 22, 2012 — Fashion
References: warriorsofradness & hypebeast
The latest video for the Warriors of Radness 2012 Fall collection takes a vintage approach for the relatively young surf and lifestyle label.
Entitled 'Limousines, Bikini Queens and Swelling Dreams,' the film unmistakably lives up to its title, as it features long-haired laidback-looking surfers filling a stretch limo with booze and bikini-clad blondes before heading to the beach so they can ride the waves. With Dr. Hook's upbeat tune of Cover of the Rolling Stone blaring in the background, the video channels the carefree attitude of beach culture in 1970s California.
The brand was recently bought by American Apparel, and the fresh film gives glimpses of the brand's surferwear, including bright board-ready shorts to button-down shirts and classic tees. Hitting stores in early September, this collection and video will have fans excited for the Warriors of Radness 2012 Fall collection.
Entitled 'Limousines, Bikini Queens and Swelling Dreams,' the film unmistakably lives up to its title, as it features long-haired laidback-looking surfers filling a stretch limo with booze and bikini-clad blondes before heading to the beach so they can ride the waves. With Dr. Hook's upbeat tune of Cover of the Rolling Stone blaring in the background, the video channels the carefree attitude of beach culture in 1970s California.
The brand was recently bought by American Apparel, and the fresh film gives glimpses of the brand's surferwear, including bright board-ready shorts to button-down shirts and classic tees. Hitting stores in early September, this collection and video will have fans excited for the Warriors of Radness 2012 Fall collection.
Trend Themes
1. Vintage Surfer Aesthetics - Opportunity for disruptively innovative fashion brands to modernize and popularize the laidback style of 70s California surf culture.
2. Nostalgic Marketing Campaigns - Opportunity for disruptively innovative advertisers to leverage the emotional appeal of retro visuals and music to promote new products and services.
3. Brand Acquisitions - Opportunity for disruptively innovative companies to expand their market share by acquiring up-and-coming brands within popular subcultures.
Industry Implications
1. Fashion - Opportunity for disruptively innovative fashion brands to capitalize on the growing interest in vintage surfer aesthetics.
2. Advertising - Opportunity for disruptively innovative advertising agencies to create compelling nostalgic campaigns that resonate with consumers.
3. Mergers & Acquisitions - Opportunity for disruptively innovative companies to expand their portfolio and gain market share through the acquisition of emerging brands within popular subcultures.
2.5
Score
Popularity
Activity
Freshness
