Vaillant Set Up 'Warmth Pods' in UK Travel Stations for Warmth Week
Laura McQuarrie — January 26, 2017 — Marketing
References: vaillant & eventmagazine
Knowing that many people start to feel the winter blues in January after the highs of the Christmas season, 'Warmth Week' was established as a solution to help people cope with the cold weather, lack of light and a lack of festivities. This year, the central heating and renewable energy specialists at Vaillant decided to take it upon themselves to uplift the spirits of commuters in the UK by installing its 'Warmth Pods' in transit stations.
At Edinburgh Waverley, Manchester Piccadilly and London Waterloo, warming pod stations were set up to give commuters a comforting place to wait for the arrival of their train. The individual pods featured control pads, which made it possible to completely customize the environment, including the lighting and temperature inside.
At Edinburgh Waverley, Manchester Piccadilly and London Waterloo, warming pod stations were set up to give commuters a comforting place to wait for the arrival of their train. The individual pods featured control pads, which made it possible to completely customize the environment, including the lighting and temperature inside.
Trend Themes
1. Winter Comfort Pods - Central heating and renewable energy companies could collaborate to make customized winter comfort pods more widely available.
2. Smart Transit Stations - Implementation of more intelligent and advanced transit stations could make commuting more comfortable during harsh weather conditions.
3. Personalized Climate Control - Smart climate control systems and apps could be developed to allow individuals to customize the temperature and lighting in their own personal space within public transit areas.
Industry Implications
1. Renewable Energy - Renewable energy companies have an opportunity to collaborate with transit authorities in the effort to provide greener, more comfortable public transportation spaces.
2. Public Transit - Innovation in public transportation could foster a more comfortable and enjoyable commuting experience that encourages more ridership.
3. Smart Home Technology - Advancements in smart home technology can be applied to public transit spaces to create custom, controlled environments that promote a positive commuting experience.
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