Nike's Gyakusou Performance Line is Ideal for Challenging Weather
References: store.nike & highsnobiety
In order to address the challenging nature of warm-weather workouts, high quality fabrics are paired up with innovative technology in the Spring/Summer 2018 Nike Gyakusou collection. This includes protection against flash rains, as well as humid temperatures. The 2018 capsule is a collaboration between Nike and Jun Takahashi and it seeks to bring the runner that "Zen-like focus" through "design solutions for common distractions."
The highlight of the collection is set on the Gyakusou Hooded Jacket that boasts a packable convertible design with zip-off sleeves and removable hood. In addition, the piece is resistant to water and body mapped to reinforce areas that are most susceptible to rain. The Nike Gyakusou line will definitely help any runner and athlete perform to the best of their ability in environments of warm-weather workouts.
The highlight of the collection is set on the Gyakusou Hooded Jacket that boasts a packable convertible design with zip-off sleeves and removable hood. In addition, the piece is resistant to water and body mapped to reinforce areas that are most susceptible to rain. The Nike Gyakusou line will definitely help any runner and athlete perform to the best of their ability in environments of warm-weather workouts.
Trend Themes
1. High Quality Fabrics - Opportunity for disruptive innovation lies in developing new fabrics that offer both protection and comfort in warm-weather workouts.
2. Innovative Technology - There is a potential for disruptive innovation by incorporating new technologies into workout gear to enhance performance in challenging weather conditions.
3. Design Solutions - Disruptive innovation opportunities exist in creating design solutions that address common distractions during warm-weather workouts.
Industry Implications
1. Sportswear - Sportswear manufacturers can embrace disruptive innovation by creating advanced warm-weather workout gear using high quality fabrics and innovative technologies.
2. Textile - The textile industry can explore disruptive innovation by developing new fabrics that offer protection and comfort during warm-weather workouts.
3. Athletic Footwear - Opportunity for disruptive innovation lies in creating athletic footwear that complements the high quality fabrics and innovative technology used in warm-weather workout gear.
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