Sipsmith's 'Hot Gin Roof' Serves Warm Cocktails Heated by Fire Pokers
Laura McQuarrie — December 8, 2017 — Marketing
References: sipsmith & campaignlive
During some of the coldest months of the new year, consumers will be able to look forward to the 'Hot Gin Roof' activation from Sipsmith, where they will be served warm cocktails heated by fire pokers.
The event provides a look back upon the history of hot gin and how hot pokers were once taken straight from the fire to caramelize the sugars in a drink. As well as being educational, the experience is set to be quite theatrical by nature, leaving event attendees with an unforgettable experience, great photos to share and a story to tell the next time they find themselves sipping on a gin-based beverage.
The Hot Gin Roof experience is set to launch in January at the Ham Yard Hotel in Soho.
The event provides a look back upon the history of hot gin and how hot pokers were once taken straight from the fire to caramelize the sugars in a drink. As well as being educational, the experience is set to be quite theatrical by nature, leaving event attendees with an unforgettable experience, great photos to share and a story to tell the next time they find themselves sipping on a gin-based beverage.
The Hot Gin Roof experience is set to launch in January at the Ham Yard Hotel in Soho.
Trend Themes
1. Fire Poker Drinks - Bars and restaurants can offer customers unique drink experiences using fire pokers to heat cocktails.
2. Historic Mixology - Mixologists can explore and share the history of drinks, adding an educational and theatrical element to cocktail experiences.
3. Themed Cocktail Activations - Brands can create memorable, Instagram-worthy experiences for customers by designing unique and immersive cocktail activations.
Industry Implications
1. Hospitality - Hotels, bars, and restaurants can create buzz and attract customers by offering unique, experiential cocktail experiences involving fire pokers.
2. Event Planning - Event planners can create themed cocktail activations to impress guests, creating Instagram-friendly environments for attendees to share.
3. Alcoholic Beverage Manufacturing - Alcohol brands and distilleries can design unique cocktail activations to engage consumers and build brand recognition.
3.7
Score
Popularity
Activity
Freshness
