Wanama Shows Its Wild Side in S/S '09 Campaign
mediterranean — May 25, 2009 — Fashion
References: homotography.blogspot
Argentinean brand Wanama follows in the footsteps of Vivienne Westwood and infuses their Spring/Summer 2009 ad campaign with a wild gypsy vibe.
Colorful fashion, tattoos, head wraps, and flowing dresses are showcased in the ads, which were photographed by Andy Cherniavsky.
The campaign features male model Lucho Jacob alongside some beautiful females.
Implications - The gypsy lifestyle is one that involves freedom, travel and physical indulgences. The recreation of these themes in photography and artwork through whimsical clothing, exotic head wraps and the like, point to a growing desire for the modern day consumer to relieve themselves of daily hassles to live a more stress-free lifestyle -- not unlike that of a gypsy.
Colorful fashion, tattoos, head wraps, and flowing dresses are showcased in the ads, which were photographed by Andy Cherniavsky.
The campaign features male model Lucho Jacob alongside some beautiful females.
Implications - The gypsy lifestyle is one that involves freedom, travel and physical indulgences. The recreation of these themes in photography and artwork through whimsical clothing, exotic head wraps and the like, point to a growing desire for the modern day consumer to relieve themselves of daily hassles to live a more stress-free lifestyle -- not unlike that of a gypsy.
Trend Themes
1. Gypsy Fashion - The growing desire for a stress-free lifestyle is reflected in whimsical clothing, exotic head wraps and other fashion trends with a wild gypsy vibe.
2. Colorful Fashion - The use of vibrant and bold colors in fashion is becoming increasingly popular for both men and women, providing innovative opportunities for new clothing lines and accessories.
3. Tattoo Fashion - Fashion designers and brands are incorporating tattoos into their designs and advertising to appeal to a younger demographic and create disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion - Fashion designers and brands can take advantage of the growing interest in gypsy, colorful, and tattoo-inspired fashion trends that reflect a desire for a stress-free and unconventional lifestyle.
2. Photography - The use of gypsy-inspired themes in photography and artwork creates disruptive innovation opportunities to capture the whimsical and carefree spirit of the modern consumer.
3. Beauty - The colorful and vibrant makeup and head wrap trends present innovative opportunities for the beauty industry to create new product lines and services that cater to the gypsy-inspired lifestyle trend.
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