This Wall Art Series Depicts Brand Logos With the Use of Their Own Products
Jana Pijak — September 16, 2014 — Art & Design
References: dorithegiant & design-milk
Entitled 'PRO BONO PROMO,' this series of wall art compositions is captured by Brampton-based photographer Dorota Pankowska who goes by the nickname Dori the Giant. The Canadian street artist is a fan of meta marketing and uses brands' own products to depict their logos.
For example Dori creates the Skippy Peanut Butter logo using the brand's nut-made spread and recreates Colgate's iconic design using the brand's minty toothpaste as her medium. Whether working with ketchup or gooey Cheez Whiz, the artist's wall art is unlike anything one has seen before.
These art pieces are not only vivid and familiar but are a fresh way to market traditional household products. With meta marketing on the rise, this art series is set to appeal to branding strategists and street art lovers.
For example Dori creates the Skippy Peanut Butter logo using the brand's nut-made spread and recreates Colgate's iconic design using the brand's minty toothpaste as her medium. Whether working with ketchup or gooey Cheez Whiz, the artist's wall art is unlike anything one has seen before.
These art pieces are not only vivid and familiar but are a fresh way to market traditional household products. With meta marketing on the rise, this art series is set to appeal to branding strategists and street art lovers.
Trend Themes
1. Meta Marketing - The use of a brand's own products to create its logo depicting art on products opens up opportunities for companies to create interactive experiences and creative marketing strategies for their audience.
2. Branded Art Installations - Art installations created using branded products offer companies an immersive way to market their products to the audience.
3. Street Art Marketing - Street art, which is increasingly becoming popular among young people and art enthusiasts, provides companies with an opportunity to reach a more diverse audience through innovative and creative marketing strategies.
Industry Implications
1. Advertising - Advertising agencies can adopt meta marketing to create unique and interactive campaigns for their clients, utilizing branded products to create art installations.
2. Consumer Packaged Goods (CPG) - Brands in the CPG industry can explore the use of branded products to create immersive art installations that attract potential customers and promote their products in a creative way.
3. Art and Entertainment - Art and entertainment organizations can incorporate street art and branded art installations into their exhibits and events, creating a more engaging and interactive experience for their audiences.
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