This Kia Super Bowl Ad Showcases the Optima in a 'Walken Closet'
Laura McQuarrie — February 6, 2016 — Autos
This year's Kia Super Bowl commercial is a quirky one titled 'Walken Closet.' Naturally, the punny advertisement stars Christopher Walken, who likens the 2016 Kia Optima to the world's best pair of socks.
The commercial begins by introducing a man who lives in a house of neutral colors, who goes looking for a missing beige sock in his walk-in closet. In his closet sits Christopher Walken, who gives him a speech on going through life like a wallflower. In contrast, he urges the beige man to embrace stand out and embrace bold choices. Suddenly, his walk-in closet opens up to reveal a compartment that contains the Kia Optima, which he is able to get a thrill out of driving.
This year, a few of the other brands that are prominently featuring celebrities include Amazon, MINI USA, T-Mobile, LG and Hyundai.
The commercial begins by introducing a man who lives in a house of neutral colors, who goes looking for a missing beige sock in his walk-in closet. In his closet sits Christopher Walken, who gives him a speech on going through life like a wallflower. In contrast, he urges the beige man to embrace stand out and embrace bold choices. Suddenly, his walk-in closet opens up to reveal a compartment that contains the Kia Optima, which he is able to get a thrill out of driving.
This year, a few of the other brands that are prominently featuring celebrities include Amazon, MINI USA, T-Mobile, LG and Hyundai.
Trend Themes
1. Celebrity Endorsements in Advertising - The use of celebrities in advertisements can captivate audiences and create a memorable brand image, offering new opportunities for companies to promote their products.
2. Quirky and Unconventional Marketing Campaigns - Unconventional advertisements that utilize humor and unique storytelling approaches, like Kia's 'Walken Closet' commercial, have the potential to stand out and resonate with consumers, providing a disruptive innovation opportunity for businesses to explore.
3. Enhanced Product Placement Techniques - Incorporating products seamlessly into unexpected contexts, such as featuring the Kia Optima inside a walk-in closet, can effectively showcase a brand's offerings and create a strong association between the product and the desired lifestyle, opening up avenues for disruptive innovation in product placement strategies.
Industry Implications
1. Advertising Industry - The advertising industry can benefit from exploring new ways to leverage celebrity endorsements, unconventional marketing campaigns, and enhanced product placement techniques to create impactful advertisements and drive brand success.
2. Automotive Industry - Automotive companies have an opportunity to innovate in their marketing strategies by utilizing unique product placements and storytelling approaches, allowing them to differentiate their vehicles and appeal to consumers in a crowded market.
3. Entertainment Industry - The entertainment industry can explore collaborations with brands to create captivating advertisements that integrate celebrities and authentic storytelling to captivate audiences and forge memorable connections between products and consumers.
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