Buy a $2.7 MM Cessna Jet from Sam's Club
Eva Rubenov — October 10, 2006 — Luxury
This week we were posting about Wal-Mart classing up its image to attract affluent shoppers. Now it seems that you can buy a $2.7 million Cessna jet from Sam's Club.
From Sam's Club:
Whether for business or pleasure, you can simplify your travel schedule and flight experience by investing in the new Cessna Citation Mustang Light Jet. The Mustang is an entirely new kind of jet. Speed, seating, flight range, and value – Sam's CLUB offers all of this to our Members in this once-in-a-lifetime package. True 340-knot (391 mph) speed, cabin-class seating for six, single-pilot simplicity and a good half-continent of range -, all come together with the lowest price tag of any Citation in over two decades. Best of all, this amazing new jet is being built and backed by the Cessna. You can own the new Cessna Citation Mustang Light Jet – the ultimate travel package.
From Sam's Club:
Whether for business or pleasure, you can simplify your travel schedule and flight experience by investing in the new Cessna Citation Mustang Light Jet. The Mustang is an entirely new kind of jet. Speed, seating, flight range, and value – Sam's CLUB offers all of this to our Members in this once-in-a-lifetime package. True 340-knot (391 mph) speed, cabin-class seating for six, single-pilot simplicity and a good half-continent of range -, all come together with the lowest price tag of any Citation in over two decades. Best of all, this amazing new jet is being built and backed by the Cessna. You can own the new Cessna Citation Mustang Light Jet – the ultimate travel package.
Trend Themes
1. Upscale Retail - The trend of Wal-Mart classing up its image to attract affluent shoppers presents an opportunity for other retailers to upgrade their brands and target higher-end consumer segments.
2. Luxury Air Travel - The availability of buying a $2.7 million Cessna jet from Sam's Club highlights an emerging trend of luxury air travel becoming more accessible, presenting opportunities for luxury airlines and private jet companies to innovate and cater to a wider range of customers.
3. Multi-purpose Business Investments - The offering of Cessna Citation Mustang Light Jet for business and pleasure purposes showcases a trend of combining business investments with lifestyle enhancement, providing an opportunity for companies to create versatile products that meet various needs of consumers.
Industry Implications
1. Retail - The trend of Wal-Mart classing up its image to attract affluent shoppers creates disruptive innovation opportunities for retailers to reimagine their store concepts, product offerings, and marketing strategies to cater to higher-end customers.
2. Aviation - The availability of purchasing a $2.7 million Cessna jet from Sam's Club presents disruptive innovation opportunities for the aviation industry to explore new business models, such as fractional ownership or time-sharing, to make luxury air travel more affordable and accessible.
3. Finance and Investment - The emergence of the Cessna Citation Mustang Light Jet as a multi-purpose investment creates disruptive innovation opportunities for financial and investment institutions to develop innovative financing options or investment packages tailored for luxury travel experiences.
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