The WAHH Quantum Sensations Provides a Drunken Instant Gratification
Meghan Young — May 15, 2012 — Art & Design
References: lelaboratoire.org & gizmag
The WAHH Quantum Sensations delivers a spray that simulates the feeling of being drunk almost immediately. Although it only provides about 0.075 ml of alcohol liquid, it claims to give the user a brief moment of light-headedness and distraction. Seemingly harmless, it would take 1,000 sprays to reach the alcohol level equivalent of that gained by drinking a typical alcoholic beverage. Each capsule only holds two milliliters of liquid.
Developed by Harvard professor David Edwards, who previously created similar sprays, the WAHH Quantum Sensations container was designed by Philippe Starck. According to GizMag, "The aim was to provide the same agreeable sensation as comes with a sip of alcohol, but without the risk of becoming drunk."
Developed by Harvard professor David Edwards, who previously created similar sprays, the WAHH Quantum Sensations container was designed by Philippe Starck. According to GizMag, "The aim was to provide the same agreeable sensation as comes with a sip of alcohol, but without the risk of becoming drunk."
Trend Themes
1. Alcoholic Mouth Sprays - The trend of alcoholic mouth sprays provides instant gratification of feeling drunk without consuming a significant amount of alcohol.
2. Simulated Inebriation - The trend of simulating drunkenness through innovative products like the WAHH Quantum Sensations presents disruptive opportunities in the beverage industry.
3. Alternative Alcohol Consumption - The trend of alternative forms of alcohol consumption, such as mouth sprays, offers disruptive innovation opportunities for companies looking to tap into new markets and consumer preferences.
Industry Implications
1. Beverage - The beverage industry can explore disruptive innovation opportunities by incorporating simulated inebriation products like alcoholic mouth sprays into their portfolio.
2. Health and Wellness - The health and wellness industry has potential to disrupt the traditional alcohol market by offering alternative and controlled ways of experiencing the sensations of alcohol, like mouth sprays.
3. Technology - The technology industry can capitalize on the trend of simulated inebriation by developing innovative delivery systems and devices for mouth sprays and similar products.
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