The Wahaca Matchbook Gives Diners Serrano Chili Seeds After Meal
Meghan Young — August 14, 2013 — Eco
It is the small things that set people, services and objects apart from their competitors; the Wahaca Matchbook certainly makes this Mexican restaurant memorable. In place of the typical matchstick, the Wahaca Matchbook is made up of plantable Serrano chili seeds so that people can take a little bit of their delicious meal home with them. Something that will last much longer than a typical doggy bag.
The Wahaca Matchbook also directs people to a series of chili expert videos on the restaurant's blog so that diner's grow them as best they can. A food chain located all around the United Kingdom, Wahaca is known for its experimental experiences. For instance, its Southbank Center location is built out of eight recycled shipping containers and was decorated by well-known Mexican street artists.
The Wahaca Matchbook also directs people to a series of chili expert videos on the restaurant's blog so that diner's grow them as best they can. A food chain located all around the United Kingdom, Wahaca is known for its experimental experiences. For instance, its Southbank Center location is built out of eight recycled shipping containers and was decorated by well-known Mexican street artists.
Trend Themes
1. Eco-friendly Promotional Products - The trend of using sustainable and plantable materials for promotional items creates opportunities for businesses to showcase their green initiatives and leave a lasting impression on customers.
2. Interactive Dining Experiences - The rise of interactive dining experiences, such as providing customers with edible and growable souvenirs like the Wahaca Matchbook, presents opportunities for restaurants to offer unique and memorable experiences that go beyond just food.
3. Home Gardening and Urban Farming - As more people become interested in sustainable living and food sourcing, there is an opportunity for industries related to home gardening and urban farming to capitalize on providing resources, products, and services that support these trends.
Industry Implications
1. Promotional Products Industry - The promotional products industry can capitalize on the growing demand for eco-friendly and sustainable promotional items, offering innovative and environmentally conscious alternatives to traditional marketing products.
2. Restaurant and Hospitality Industry - The restaurant and hospitality industry can tap into the trend of interactive dining experiences by incorporating unique elements like growable souvenirs, creating memorable moments for customers and setting themselves apart from competitors.
3. Gardening and Agriculture Industry - The gardening and agriculture industry can leverage the growing interest in home gardening and urban farming by providing specialized products, education, and services to support individuals in their sustainable living efforts.
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