Wagyumafia's Menu Includes an $180 Sandwich Called 'The Cutlet'
References: wagyumafia & thedailymeal
Wagyumafia, a Tokyo-based restaurant, has announced that it will soon be cross the world to open a Manhattan franchise, and with it it'll be bringing one of the restaurant's most famous menu items: The Cutlet. The sandwich is ostensibly simple, consisting of a breaded and fried steak cutlet between two slices of toasted white bread, but it isn't just any meat in the middle. The Cutlet is made with extremely fine Kobe beef, making it cost an eye-popping $180.
The Cutlet has long been a social media hit — though it looks like a simple sandwich, it doesn't take an expert butcher to see the quality of the beef. And for those who still want the wagyu experience without having to drop nearly $200, Wagyumafia also offers a slightly more affordable $45 sandwich made with a leaner cut.
The Cutlet has long been a social media hit — though it looks like a simple sandwich, it doesn't take an expert butcher to see the quality of the beef. And for those who still want the wagyu experience without having to drop nearly $200, Wagyumafia also offers a slightly more affordable $45 sandwich made with a leaner cut.
Trend Themes
1. High-end Sandwiches - The rise of luxurious sandwiches made with premium ingredients presents opportunities for innovative menu concepts and elevated dining experiences.
2. Global Franchise Expansion - The expansion of Tokyo-based restaurant Wagyumafia to Manhattan signals a trend of international restaurant franchises seeking new markets and customers around the world.
3. Social Media Food Culture - The popularity of visually striking and high-value menu items like Wagyumafia's $180 steak sandwich highlights the influence of social media on consumer preferences and dining trends.
Industry Implications
1. Fine Dining - Upscale restaurants can capitalize on the trend of high-end sandwiches, offering unique and indulgent options to attract discerning diners.
2. Hospitality - The global franchise model allows for hospitality businesses to expand into new markets and take advantage of the growing demand for premium dining experiences.
3. Food and Beverage - Food and beverage companies can leverage social media platforms to showcase visually appealing and exclusive food items, influencing consumer desires and driving sales.
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