McDonald's Introduced a Premium Wagyu Beef Burger to Its Menu
Jessica Quong — March 26, 2018 — Lifestyle
References: mcdonalds.au & hypebeast
McDonald's wagyu beef burger is being introduced in locations across Australia. The fast food chain is releasing a limited number of these 100% wagyu beef burgers and the new menu item will only be available for a limited amount of time.
Wagyu beef originates from Japan and is a mixture of four different breeds of Japanese cow—it is considered a luxurious type of meat. For McDonald's, meat for the wagyu beef burger comes from Australian-bred wagyu cows in order to support local farmers.
The wagyu beef burger contains a gourmet bun and can be topped with lettuce, tomatoes, bacon, onions, cheddar cheese and a special type of sauce.
Those who have tasted this wagyu beef burger say that is has a smooth texture and buttery flavor. Although wagyu beef is often times priced fairly high due to its luxurious appeal, those who wish to try the wagyu beef burger can pay $11 Australian, which is equivalent to about $8.
Even though this wagyu beef burger is only available in Australia, many fast food lovers are hoping it will come to North American locations too.
Wagyu beef originates from Japan and is a mixture of four different breeds of Japanese cow—it is considered a luxurious type of meat. For McDonald's, meat for the wagyu beef burger comes from Australian-bred wagyu cows in order to support local farmers.
The wagyu beef burger contains a gourmet bun and can be topped with lettuce, tomatoes, bacon, onions, cheddar cheese and a special type of sauce.
Those who have tasted this wagyu beef burger say that is has a smooth texture and buttery flavor. Although wagyu beef is often times priced fairly high due to its luxurious appeal, those who wish to try the wagyu beef burger can pay $11 Australian, which is equivalent to about $8.
Even though this wagyu beef burger is only available in Australia, many fast food lovers are hoping it will come to North American locations too.
Trend Themes
1. Luxury Fast Food - The introduction of a wagyu beef burger at McDonald's highlights the trend of fast food chains offering premium and luxurious menu items.
2. Supporting Local Farmers - McDonald's use of Australian-bred wagyu cows for its wagyu beef burger demonstrates the trend of fast food chains prioritizing local sourcing and supporting local farmers.
3. Affordable Luxury - The availability of the wagyu beef burger at a price of $11 Australian showcases the trend of making luxury food experiences more accessible and affordable to a wider audience.
Industry Implications
1. Fast Food - The introduction of a premium wagyu beef burger to McDonald's menu highlights the opportunities for innovation in the fast food industry to cater to changing consumer desires for high-quality and unique food options.
2. Local Agriculture - The use of Australian-bred wagyu cows in the wagyu beef burger presents opportunities for innovation and growth in the local agriculture industry, as more fast food chains look to prioritize local sourcing and support local farmers.
3. Affordable Luxury Retail - The availability of the wagyu beef burger at an affordable price taps into the opportunities for innovation in the retail industry to offer affordable luxury products and experiences for consumers looking for indulgence without breaking the bank.
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