Boardwalk Waffles & Ice Cream Puts a New Spin on a Favorite Combo
Laura McQuarrie — February 11, 2017 — Lifestyle
References: bizjournals & specialtyfood
Waffles and ice cream is a classic food pairing that's now being revisited in a new way at Boardwalk Waffles & Ice Cream in Maplewood, Missouri.
Rather than simply serving its thick Belgian waffles with a scoop of ice cream on top, Boardwalk Waffles & Ice Cream is creating breakfast ice cream sandwiches. To push this idea even further, the ice cream that's sandwiched between freshly baked waffles comes in breakfast-inspired flavors like blueberry muffin and banana nut from Serendipity Homemade Ice Cream. In total, there will be 16 rotating ice cream flavors to choose from when ordering the unique Belgian waffle breakfast.
Co-founder Eric Moore was inspired to launch this unique breakfast menu item after fond memories from childhood that involved visits to the Jersey shore boardwalk and eating ice cream sandwiches.
Rather than simply serving its thick Belgian waffles with a scoop of ice cream on top, Boardwalk Waffles & Ice Cream is creating breakfast ice cream sandwiches. To push this idea even further, the ice cream that's sandwiched between freshly baked waffles comes in breakfast-inspired flavors like blueberry muffin and banana nut from Serendipity Homemade Ice Cream. In total, there will be 16 rotating ice cream flavors to choose from when ordering the unique Belgian waffle breakfast.
Co-founder Eric Moore was inspired to launch this unique breakfast menu item after fond memories from childhood that involved visits to the Jersey shore boardwalk and eating ice cream sandwiches.
Trend Themes
1. Breakfast Ice Cream Sandwiches - Creating ice cream sandwiches with breakfast-inspired flavors and freshly baked waffles opens up opportunities for innovative dessert offerings.
2. Rotating Ice Cream Flavors - Offering a wide variety of rotating ice cream flavors gives customers the chance to try unique combinations and creates room for continuous menu innovation.
3. Revisiting Classic Food Pairings - Taking a fresh spin on classic food pairings, such as waffles and ice cream, can spark creativity and attract customers looking for new culinary experiences.
Industry Implications
1. Food and Beverage - Enhancing the breakfast experience with innovative dessert offerings like breakfast ice cream sandwiches can create a competitive edge in the food and beverage industry.
2. Dessert and Ice Cream - Rotating ice cream flavors and unique combinations can disrupt the dessert and ice cream industry by offering customers new flavors and experiences.
3. Hospitality and Tourism - Revisiting classic food pairings like waffles and ice cream can attract tourists and locals looking for unique culinary experiences, creating opportunities for hotels, restaurants, and tourist destinations.
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