WaBa Grill is Gifting Free Meals in Return for Joining Its App
Riley von Niessen — September 16, 2020 — Lifestyle
References: wabagrill & restaurantnews
WaBa Grill, a healthy restaurant chain that offers a variety of rice bowls that are topped with grilled protein and vegetables, has announced a new BOGO offer that it's launching in unison with an updated version of its mobile rewards app.
Consumers who download the app, and those who've already had it installed, will receive a free Chicken Bowl when they purchase another bowl of their choice through the WaBa Rewards App. With this promotion, WaBa Grill hopes to draw consumers to its refreshed mobile experience, which includes improvements to the UX design, a fixed payment breakdown, and a new menu layout.
WaBa Grill's VP of Marketing & Technology Mark Finnegan spoke to the app's upgrade, stating "Along with making healthy meal options accessible to all, guest convenience is also at the heart of everything we do at WaBa Grill, so it was important that our WaBa Rewards App delivered on the most effortless experience possible."
Image Credit: Restaurant News / WaBa Grill
Consumers who download the app, and those who've already had it installed, will receive a free Chicken Bowl when they purchase another bowl of their choice through the WaBa Rewards App. With this promotion, WaBa Grill hopes to draw consumers to its refreshed mobile experience, which includes improvements to the UX design, a fixed payment breakdown, and a new menu layout.
WaBa Grill's VP of Marketing & Technology Mark Finnegan spoke to the app's upgrade, stating "Along with making healthy meal options accessible to all, guest convenience is also at the heart of everything we do at WaBa Grill, so it was important that our WaBa Rewards App delivered on the most effortless experience possible."
Image Credit: Restaurant News / WaBa Grill
Trend Themes
1. Mobile Rewards Apps - Opportunity to leverage mobile rewards apps to incentivize customers and enhance the user experience.
2. UX Design - Opportunity to improve user experience design in mobile apps to provide a more seamless and convenient experience.
3. Healthy Fast Food - Opportunity to promote healthy meal options through fast food chains and apps, catering to health-conscious consumers.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to develop mobile rewards apps to attract and retain customers.
2. Technology Industry - Opportunity for technology companies to offer design improvements and solutions for mobile apps.
3. Health and Wellness Industry - Opportunity for health-focused brands to collaborate with fast food chains and apps to offer healthier options and rewards.
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