WaBa Grill is Serving Up New Boom Boom Tacos at Select Locations
Katherine Pendrill — March 12, 2023 — Lifestyle
References: restaurantnews & qsrmagazine
The growing rice bowl chain WaBa Grill just announced the launch of new Boom Boom Tacos.
Currently being tested at select WaBa Grill restaurants, the new Boom Boom Tacos feature a golden blend tortilla made with corn and flour filled with your choice of grilled-to-order, all-natural chicken, ribeye steak, or jumbo shrimp. The tacos also feature a flavorful cabbage slaw and spicy Boom Boom sauce, which is a creamy aioli with a spicy kick. The Boom Boom Tacos can be ordered individually or as an order of three, giving customers the option to create their perfect flavor combination. As WaBa Grill’s Director of Marketing, Vivian Mendoza, explains, "WaBa Grill has always prioritized menu innovation... Our new Boom Boom Tacos are the latest example of how we deliver on this brand promise in an easily accessible handheld form.”
The new Boom Boom Tacos are available now from select Southern California locations for a limited time.
Image Credit: WaBa Grill
Currently being tested at select WaBa Grill restaurants, the new Boom Boom Tacos feature a golden blend tortilla made with corn and flour filled with your choice of grilled-to-order, all-natural chicken, ribeye steak, or jumbo shrimp. The tacos also feature a flavorful cabbage slaw and spicy Boom Boom sauce, which is a creamy aioli with a spicy kick. The Boom Boom Tacos can be ordered individually or as an order of three, giving customers the option to create their perfect flavor combination. As WaBa Grill’s Director of Marketing, Vivian Mendoza, explains, "WaBa Grill has always prioritized menu innovation... Our new Boom Boom Tacos are the latest example of how we deliver on this brand promise in an easily accessible handheld form.”
The new Boom Boom Tacos are available now from select Southern California locations for a limited time.
Image Credit: WaBa Grill
Trend Themes
1. Boom Boom Taco Trend - Restaurants can attract customers with unique taco flavors and combinations featuring bold and spicy ingredients like Boom Boom sauce.
2. Protein-rich Tacos - There is an opportunity to cater to health-conscious consumers by incorporating ingredients like grilled-to-order, all-natural chicken, ribeye steak or jumbo shrimp in tacos.
3. Convenient Handheld Foods - More restaurants can offer handheld food options like tacos that are easy to eat on-the-go and appeal to customers' busy lifestyles.
Industry Implications
1. Fast Food Industry - Fast food restaurants can adopt the trend of introducing new and trendy food items like Boom Boom Tacos to attract customers and maintain relevance in the industry.
2. Health and Fitness Industry - Fitness enthusiasts and health-conscious consumers will appreciate the protein-rich options that WaBa Grill offers in their tacos, demonstrating an opportunity for other restaurants to cater to this consumer segment.
3. Convenience Store Industry - Convenience stores can create partnerships with local restaurants to offer a range of portable and handheld foods like Boom Boom Tacos to better serve their customers' time-constrained and on-the-go needs.
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