The Volvic L’mon Drinks will be Available in Three Flavor Options
Michael Hemsworth — May 15, 2019 — Lifestyle
References: corporate.danone & talkingretail
The growing consumer demand for health-focused food & beverage products is seeing new options like the Volvic L’mon drinks be introduced. Launching this month in the UK at a cost of 99p each, the drinks will come in three flavor options including Lemon & Lime, Lemon & Orange and Lemon & Grapefruit. Each one of the sparkling water drinks is made with at least 25% real juice to make them an effervescent refreshment option that's free of unwanted ingredients.
The Volvic L’mon drinks were explained by Senior Brand Manager for Volvic UK & Ireland Jacqueline Lane who said, "Now more than ever, consumers are on the lookout for healthier products which suit their busy lifestyles. Fizzy drinks continue to be hugely popular but are often seen as a less health conscious choice, particularly if they are high in sugar or full of artificial additives.”
The Volvic L’mon drinks were explained by Senior Brand Manager for Volvic UK & Ireland Jacqueline Lane who said, "Now more than ever, consumers are on the lookout for healthier products which suit their busy lifestyles. Fizzy drinks continue to be hugely popular but are often seen as a less health conscious choice, particularly if they are high in sugar or full of artificial additives.”
Trend Themes
1. Health-focused Beverages - Opportunity for creating beverages that cater to the growing consumer demand for health-focused food & beverage products.
2. Sparkling Water with Real Juice - Opportunity for developing sparkling water drinks with a high percentage of real juice as a healthier and refreshing alternative to traditional fizzy drinks.
3. Reducing Unwanted Ingredients - Opportunity to innovate by creating beverages that are free of unwanted ingredients and artificial additives.
Industry Implications
1. Beverage Industry - Opportunity for companies in the beverage industry to meet the demand for health-focused and innovative drinks.
2. Health Food Industry - Opportunity for the health food industry to expand its product offerings by incorporating health-focused beverages into their portfolio.
3. Natural Ingredients Industry - Opportunity for the natural ingredients industry to provide companies with real fruit juice options as an alternative to artificial additives in beverages.
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