IGK x Chamberlain Coffee Matcha Dry Shampoo is Limited-Edition
Michael Hemsworth — June 9, 2023 — Fashion
References: Igkhair & drugstorenews
The IGK x Chamberlain Coffee Matcha Dry Shampoo is a collaboration product from the haircare brand and the Emma Chamberlain-founded coffee brand that's ready to provide tresses with a quick refresh. The product is a new take on the IGK Direct Flight Multi-Tasking Matcha Dry Shampoo and is inspired by the Chamberlain Coffee's Matcha Green Tea. The dry shampoo works to absorb excess hair oil, preserve the style of the hair and deliver a light, touchable texture that doesn't come with the grit that can sometimes follow other options on the market.
Group President Prestige Hair, LBP Dan Langer spoke on the IGK x Chamberlain Coffee Matcha Dry Shampoo saying, "As long-time fans of Chamberlain’s Matcha Green Tea, we saw this as the perfect way to connect the passionate fans of Chamberlain Coffee with the vibrant IGK community. It’s a great way to highlight wellness and beauty—from both the inside and outside.”
Group President Prestige Hair, LBP Dan Langer spoke on the IGK x Chamberlain Coffee Matcha Dry Shampoo saying, "As long-time fans of Chamberlain’s Matcha Green Tea, we saw this as the perfect way to connect the passionate fans of Chamberlain Coffee with the vibrant IGK community. It’s a great way to highlight wellness and beauty—from both the inside and outside.”
Trend Themes
1. Collaboration Products - There is an opportunity for businesses to collaborate in order to create innovative and unique products that cater to multiple audiences.
2. Matcha-inspired Products - As the popularity of matcha continues to grow, there is an opportunity for businesses to innovate and create new products inspired by the trend.
3. Multi-tasking Beauty Products - As consumers demand more from their beauty products, there is an opportunity for businesses to create multi-tasking products that can serve multiple purposes.
Industry Implications
1. Haircare - The haircare industry can innovate with collaboration products that cater to niche demographics and incorporating popular trends like matcha.
2. Beauty - Beauty industry brands can create multi-tasking products that cater to busy, health-conscious consumers who want products that deliver both wellness and beauty benefits.
3. Beverage - Beverage brands can connect with beauty or haircare brands to create collaboration products that cater to their audience, encompassing the ingredients and flavors of their beverage products.
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