ASCIS' 'Kerri Machine' Plays Just Like Kerri Walsh Jennings
Laura McQuarrie — August 25, 2014 — Tech
References: cannon.asicsamerica & creativeguerrillamarketing
To promote the ASICS World Series of Beach Volleyball tournament this year, a volleyball machine was set up to mimic the power and agility of Kerri Walsh Jennings.
The appropriately named Kerri Cannon was developed to give fans the experience of what it might be like to play against the professional beach volleyball player. Rather than take her on in person, the Kerri Cannon serves as her replacement, which would probably save people from a lot of frustration and embarrassment anyway, judging from the number of people who wipe out in this video. As well as getting the chance to put volleyball skills to the test in person, ASICS also created an interactive online expereince where fans could take control of the Kerri Cannon remotely.
The appropriately named Kerri Cannon was developed to give fans the experience of what it might be like to play against the professional beach volleyball player. Rather than take her on in person, the Kerri Cannon serves as her replacement, which would probably save people from a lot of frustration and embarrassment anyway, judging from the number of people who wipe out in this video. As well as getting the chance to put volleyball skills to the test in person, ASICS also created an interactive online expereince where fans could take control of the Kerri Cannon remotely.
Trend Themes
1. Virtual Athlete Experiences - Creating interactive experiences that allow fans to engage with professional athletes remotely, providing a unique and immersive virtual experience.
2. Automated Sports Simulation - Developing machines and systems that mimic the performance and skills of professional athletes, offering opportunities for training, entertainment, and competitive play.
3. Celebrity Brand Collaborations - Collaborating with famous athletes and celebrities to create branded experiences and products that leverage their popularity and expertise in a specific domain.
Industry Implications
1. Sports Entertainment - Creating engaging and interactive experiences for sports fans, blurring the line between virtual and physical sports simulations.
2. Fitness Equipment Manufacturing - Designing and manufacturing automated machines and systems for athletes and fitness enthusiasts to enhance their training and performance.
3. Marketing and Branding - Collaborating with celebrities and famous athletes to create unique marketing campaigns and branded experiences that resonate with target audiences.
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