The Volkswagen Crafter Shows How Much Room There is in its Vehicle
Kevin Young — June 21, 2012 — Autos
References: vw & creativecriminals
To prove a point that a Volkswagen Crafter has ample space, Volkswagen decided to build a giant QR code made from crates full of lemons.
It's set in Central de Abasto, Mexico City, which is the world's largest wholesale market. Here, over 2,000 businesses and business owners pass through each day with over 350,000 customers, so there's no doubt people are using cargo vans.
Starting in the wee hours of the morning, a crew set out to stack crates full of lemons into a massive wooden wall that showed a QR code. As people took noticed and flashed the QR code, a video instantly starts and it shows a Volkswagen Crafter dismantling the wall and fitting everything into its van. This clever marketing technique was successful as there was a 224 per cent increase of brand awareness in the area.
It's set in Central de Abasto, Mexico City, which is the world's largest wholesale market. Here, over 2,000 businesses and business owners pass through each day with over 350,000 customers, so there's no doubt people are using cargo vans.
Starting in the wee hours of the morning, a crew set out to stack crates full of lemons into a massive wooden wall that showed a QR code. As people took noticed and flashed the QR code, a video instantly starts and it shows a Volkswagen Crafter dismantling the wall and fitting everything into its van. This clever marketing technique was successful as there was a 224 per cent increase of brand awareness in the area.
Trend Themes
1. GIGANTIC QR CODES - Creating large-scale QR codes using unconventional materials for marketing purposes.
2. EFFECTIVE MARKETING TECHNIQUES - Utilizing creative and attention-grabbing strategies to increase brand awareness.
3. INNOVATIVE ADVERTISING CAMPAIGNS - Implementing unique and memorable campaigns to reach target audiences.
Industry Implications
1. AUTOMOTIVE - Opportunity for car manufacturers to explore innovative marketing methods to showcase the features and capabilities of their vehicles.
2. ADVERTISING - Potential for advertising agencies to develop unconventional and interactive approaches to engage consumers and increase brand recognition.
3. RETAIL - Chance for retailers to leverage creative marketing strategies to attract and captivate customers in competitive markets.
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