Volkan is an Energy Bar Designed to Help with Workouts
Jamie Danielle Munro — May 8, 2014 — Marketing
References: behance.net & packageinspiration
Volkan is an energy bar that will give consumers a burst of motivation either before or after a workout. Pénélope St-Cyr Robitaille from Canada designed the package for the bars, which took on a volcano-like aesthetic.
This branding choice makes perfect sense, as it symbolizes the spontaneous energy people could have stored inside them, waiting to burst out at any moment. All one needs is a bite of a Volkan bar to release this trapped door and push themselves to the limit. Moreover, each bar is suited to various types of training, giving people the options of "Recuperation" and "Force" to name a couple. The bars also come in different flavors, giving people an array of options for food while working out.
This branding choice makes perfect sense, as it symbolizes the spontaneous energy people could have stored inside them, waiting to burst out at any moment. All one needs is a bite of a Volkan bar to release this trapped door and push themselves to the limit. Moreover, each bar is suited to various types of training, giving people the options of "Recuperation" and "Force" to name a couple. The bars also come in different flavors, giving people an array of options for food while working out.
Trend Themes
1. Energy Boosting Nutrition - There is an opportunity to create energy-boosting food and drinks that help people power through workouts and activities.
2. Creative Branding - Disruptive innovation opportunities lie in creating unique and creative packaging designs that communicate a brand's values and mission in a visually appealing way.
3. Customized Training Solutions - There is an opportunity to develop customized nutrition products that cater to specific types of workouts and training programs
Industry Implications
1. Fitness & Nutrition - Innovative companies in the fitness and nutrition industry can offer energy-boosting food and drink products to help people improve their workouts and training.
2. Packaging & Design - Disruptive innovation opportunities lie in creating unique and creative packaging designs that communicate a brand's values and mission in a visually appealing way.
3. Wellness & Healthcare - There is an opportunity to develop customized nutrition products that cater to specific types of workouts and training programs for the wellness and healthcare industry.
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