Vogue Hommes Japan Breaks the Silence with First iPad Editorial
Kamal Musharbash — September 30, 2010 — Fashion
References: voguehommes.jp & bit.ly
For its first iPad editorial, Vogue Hommes Japan featured a collection of animated photographs that are as dark as they are haunting. The pictures were photographed by Pierre Debusschere and styled by Nicola Formichetti.
The Vogue Hommes Japan editorial can now be viewed on iPads, and rest assured, the collection includes some wicked fashion styles. To fully experience these animated pictures, please see the provided link.
Implications - With responsibilities and stresses mounting every day, consumers are seeking out an element of whimsy in their lives. Creating animated versions of products is an easy way to attract those customers desiring an escape. Companies could incorporate this element of child-like humor in their items in order to appeal to more buyers.
The Vogue Hommes Japan editorial can now be viewed on iPads, and rest assured, the collection includes some wicked fashion styles. To fully experience these animated pictures, please see the provided link.
Implications - With responsibilities and stresses mounting every day, consumers are seeking out an element of whimsy in their lives. Creating animated versions of products is an easy way to attract those customers desiring an escape. Companies could incorporate this element of child-like humor in their items in order to appeal to more buyers.
Trend Themes
1. Animated Fashion Lookbooks - Disruptive innovation opportunity: Creating animated versions of products to attract customers seeking an element of whimsy.
2. Dark and Haunting Photography - Disruptive innovation opportunity: Incorporating dark and haunting elements in visual content to appeal to consumers seeking an escape.
3. Interactive Ipad Editorials - Disruptive innovation opportunity: Utilizing interactive features on digital platforms, like iPads, to enhance editorial content and engage readers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporating animated elements in fashion products and marketing campaigns.
2. Photography and Visual Arts - Disruptive innovation opportunity: Exploring dark and haunting photography styles to create unique visual content.
3. Digital Publishing - Disruptive innovation opportunity: Developing interactive and engaging digital editorial experiences for readers on platforms like iPads.
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