Vogel's Bread is Offering Promotional Packs to Promote Its Ethos
Mishal Omar — September 24, 2016 — Eco
References: vogelsbread & packagingoftheworld
Vogel's Bread has an ethos that revolves around appreciating the outdoors and preserving them and that is exactly what the brand's limited-edition promotional branding represents.
'Design Activity' is the creative agency behind this vibrant packaging, which is meant to emphasize the Vogel's Bread "keep exploring, wine fresh air" campaign. The campaign promotes the purchase of these breads as well as spending time in the outdoors and the accompanying branding reflects that fact. Each individual promotional pack features illustrations of insects, including dragonflies, ladybugs, butterflies and bumblebees. The breads themselves contain nutritious ingredients that include pumpkin seeds, chia seeds, soya, linseed and whole grains.
The striking imagery on these packages promote Vogel's Bread and simultaneously bring attention to its competitive campaign.
'Design Activity' is the creative agency behind this vibrant packaging, which is meant to emphasize the Vogel's Bread "keep exploring, wine fresh air" campaign. The campaign promotes the purchase of these breads as well as spending time in the outdoors and the accompanying branding reflects that fact. Each individual promotional pack features illustrations of insects, including dragonflies, ladybugs, butterflies and bumblebees. The breads themselves contain nutritious ingredients that include pumpkin seeds, chia seeds, soya, linseed and whole grains.
The striking imagery on these packages promote Vogel's Bread and simultaneously bring attention to its competitive campaign.
Trend Themes
1. Nature-themed Packaging - There is an opportunity for innovative packaging designs that showcase a company's values and promote environmental awareness
2. Health-conscious Ingredients - There is an opportunity for food and beverage companies to incorporate more nutritious ingredients and promote the health benefits of their products through packaging and marketing
3. Outdoor-themed Campaigns - There is an opportunity for companies to develop advertising campaigns that promote spending time outdoors and align with consumers' growing interest in environmental conservation
Industry Implications
1. Food and Beverage - Food and beverage companies can use nature-inspired packaging designs to differentiate their products and promote a health-conscious image
2. Advertising and Marketing - Advertising and marketing agencies can create outdoor-themed campaigns that align with consumers' interest in environmental conservation and outdoor activities
3. Packaging Design - Packaging design companies can develop innovative designs that incorporate nature-inspired elements and promote environmental awareness
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